marketgoo vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
marketgoo
Score 9.4 out of 10
N/A
MarketGoo provides intuitive search engine optimization and web marketing tools aimed specifically at SMBs.
$29.97
per website
Yoast
Score 9.3 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$118.80
per year
Pricing
marketgooYoast
Editions & Modules
marketgoo Pro
$29.97
per website
Premium
$118.80
per year
Offerings
Pricing Offerings
marketgooYoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
marketgooYoast
Features
marketgooYoast
SEO
Comparison of SEO features of Product A and Product B
marketgoo
9.0
Ratings
15% above category average
Yoast
7.4
Ratings
4% below category average
Keyword analysis8.00 Ratings10.00 Ratings
Page grader8.00 Ratings10.00 Ratings
Competitive analysis8.00 Ratings4.00 Ratings
Site audit / diagnostics10.00 Ratings8.00 Ratings
Site recommendations10.00 Ratings10.00 Ratings
Task management10.00 Ratings2.00 Ratings
Backlink management00 Ratings9.00 Ratings
SERP ranking tracking00 Ratings6.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
marketgoo
10.0
Ratings
17% above category average
Yoast
8.7
Ratings
3% above category average
Integration with web analytics tools10.00 Ratings7.30 Ratings
Multi-domain support00 Ratings10.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
marketgoo
-
Ratings
Yoast
5.0
Ratings
41% below category average
Local SEO00 Ratings2.00 Ratings
Social SEO00 Ratings6.00 Ratings
Mobile SEO00 Ratings6.00 Ratings
Global SEO00 Ratings6.00 Ratings
Best Alternatives
marketgooYoast
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
marketgooYoast
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(0 ratings)
User Testimonials
marketgooYoast
Likelihood to Recommend
Literally, my website traffic more than doubled in a few weeks after implementing MarketGoo. I continue to improve my rankings as well. I have used Google Analytics, Google Search Console. I have explored www.Moz.com, www.RabbitSEO.com, and countless blogs, Youtube videos, and podcasts on SEO. Hands down MarketGoo beats them all with their clarity, results, and ease of use. I also have consistently received immediate replies to my questions with individualized answers to my specific issues. Truly, this is the perfect solution for small businesses that want to pour as much energy into creative content building and as little as possible on getting great SEO results. I love MarketGoo!
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For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
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Pros
  • The most helpful feature of MarketGoo is that it shares a simple plan to optimize your website in layman's terms.
  • It also educates you what the priorities are so you can focus on the biggest impacts first as you optimize your website.
  • I also get immediate (and friendly,) personalized responses to all of my questions.
  • The price point cannot be beat.
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  • Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
  • SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
  • Redirect tool - easy, automated detection and setup.
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Cons
  • Occasionally the steps suggested are too generic for me to decipher so I have to inquire further to see if the suggestion is truly recommended for me.
  • There could be more guidance for social media SEO also, as I currently have to use other resources specifically for these types of SEO that I am working on.
  • Another area that I would love is if they had a monthly live/chat session (Facebook live, Periscope, etc...) just to keep momentum, provide group support, and help us in smaller businesses know what others are doing so we can best stay current.
  • A monthly newsletter sharing internet updates would be helpful since things change so rapidly.
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  • Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
  • Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
  • N/A
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Likelihood to Renew
No answers on this topic
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
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Usability
No answers on this topic
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
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Support Rating
No answers on this topic
I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.
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Alternatives Considered
I also used rabbitseo.com, store metrics, the Weebly analytics and many more that I sampled. I just found them lacking in really giving me a clear, simple prioritized plan. I do not have specific training in computer coding or marketing so I need something like MarketGoo to break it down for me and out things in layman's terms and not overwhelm me with analytics that do not pertain to me
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Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.
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Return on Investment
  • MarketGoo has more than doubled my website traffic and I continue to improve in rankings.
  • My creative passion is content creation so I do not spend as much time in SEO as may be suggested. That being said, this is exactly why I use MarketGoo, because their approach is direct, effective and easy. It frees me up to do the fun creative stuff.
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  • Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
  • Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
  • The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.
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ScreenShots

marketgoo Screenshots

Screenshot of Get a snapshot of how your SEO has improvedScreenshot of Each SEO section shows you tasks with instructions specifically to improve SEO issues for your siteScreenshot of Optimize each page on your site for a specific keyword - with suggestions from our toolScreenshot of See how your rankings improve over timeScreenshot of See your SEO Overview and Download your ReportScreenshot of Your Competitors will never know that you're spying on their keywords and link performance!