TrustRadius: an HG Insights company

Marigold Engage vs. Skai

Save this comparison

Save this comparison

Marigold Engage

21 Reviews and Ratings

Skai

34 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Marigold Engage

    Score8 out of 10
    		N/AMarigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A

    Skai

    Score8.8 out of 10
    		N/ASkai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

    $10,000

    Starting Price

    Pricing
    Marigold EngageSkai
    Editions & Modules
    No answers on this topic
    Kenshoo
    $10,000
    Starting Price
    Offerings
    Pricing Offerings
    Marigold EngageSkai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Features
    Marigold EngageSkai
    Ad Network Integration
    Comparison of Ad Network Integration features of Marigold Engage and Skai
    Feature
    Marigold Engage
    -
    Ratings
    Skai
    7.1
    10 Ratings
    4% below category average
    Data Transfer00 Ratings8.510 Ratings
    DSP integration00 Ratings5.75 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Marigold Engage and Skai
    Feature
    Marigold Engage
    -
    Ratings
    Skai
    6.1
    11 Ratings
    24% below category average
    Ad campaign creation00 Ratings7.611 Ratings
    Ad deployment00 Ratings7.611 Ratings
    Display advertising00 Ratings4.310 Ratings
    Ad display and retargeting segmentation00 Ratings4.810 Ratings
    Sequence targeting00 Ratings6.39 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Marigold Engage and Skai
    Feature
    Marigold Engage
    -
    Ratings
    Skai
    7.3
    12 Ratings
    6% below category average
    Ad dashboards00 Ratings7.612 Ratings
    Ad performance reports00 Ratings9.812 Ratings
    Ad conversion tracking00 Ratings6.712 Ratings
    Ad attribution reporting00 Ratings7.611 Ratings
    Cross-channel ad management00 Ratings5.910 Ratings
    Ad forecasting and optimization00 Ratings6.211 Ratings
    User Ratings
    Marigold EngageSkai
    Likelihood to Recommend
    8.8
    (2 ratings)
    9.2
    (17 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.8
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.6
    (2 ratings)
    Availability
    -
    (0 ratings)
    3.6
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.6
    (2 ratings)
    User Testimonials
    Marigold EngageSkai
    Likelihood to Recommend
    Marigold
    No answers on this topic
    Skai
    No answers on this topic
    Pros
    Marigold
    No answers on this topic
    Skai
    • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
    • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
    • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
    Matt Howarth
    Search Marketing Analyst
    Read full review
    Cons
    Marigold
    No answers on this topic
    Skai
    No answers on this topic
    Likelihood to Renew
    Marigold
    No answers on this topic
    Skai
    We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
    Incentivized
    Jonathan Warner
    Manager, Paid Media
    Read full review
    Usability
    Marigold
    No answers on this topic
    Skai
    No answers on this topic
    Support Rating
    Marigold
    No answers on this topic
    Skai
    Very responsive and bring fast answers for problems
    Incentivized
    Omer Blechman
    Software Engineer
    Read full review
    Alternatives Considered
    Marigold
    No answers on this topic
    Skai
    I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
    Incentivized
    Jorge Peralta
    Digital Media Manager
    Read full review
    Return on Investment
    Marigold
    No answers on this topic
    Skai
    No answers on this topic
    ScreenShots