Cordial vs. Marigold Engage by Sailthru

HELPFUL: - Adding browse events to our website and subsequent automated trigger emails. - A/B testing on subject lines for automated templates. - Scheduling emails in the user's time zone. NOT HELPFUL: - A/B testing on subject lines for batch (manual) messages. - Sending to users based on their optimal email open patterns. - Stage vs Production interaction.

Incentivized

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.

Incentivized

• The UI is very clean and simple. Allow for easy navigation.
• The sculpt tool in Cordial allows for easy email creation.

Incentivized

• Personalized content based on user behavior and content consumption.
• Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
• Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
• Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.

Incentivized

• No direct sign up available.
• No information about pricing.
• Too pricy.

Incentivized

• Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order.
• In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success.
• Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality.

Incentivized

The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.

Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.

Simple tool and navigation, real-time results, client success team.

Incentivized

Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated.

Incentivized

• Enabled us to create more personalized customer touchpoints to further improve our CX.
• Optimization of messaging/content through A/B or MVT testing in smaller batches.

Incentivized

• Sailthru has helped us build a welcome series that's much more effective than anything we had before.
• It's much easier to analyze transactional campaigns than our previous ESP.
• We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.

Incentivized