Cordial

Cordial

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cordial	Score9.9 out of 10	Mid-Size Companies (51-1,000 employees)	Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.	N/A

Pricing

Cordial

No answers on this topic

Pricing Offerings
Cordial
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Cordial
Considered Both Products	Cordial Nichole Aramapakul Creative Marketing Director in Marketing at Daily Insight Group dba Zappallas USA (Entertainment, 11-50 employees) Chose Cordial Command IQ: Comparable to them (it was a long time ago). Vero: Exceeds them. Incentivized Helpful? Berlynn Pierce CRM & Email Marketing in Marketing at 1-800 CONTACTS (Consumer Goods, 1001-5000 employees) Chose Cordial Simple tool and navigation, real-time results, client success team. Incentivized Helpful? Verified User Chose Cordial Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features. Incentivized Helpful? Verified User Chose Cordial Cordial by far has the best UI for simple navigation. Incentivized Helpful? Mohammed Anzil Founder and Chief Editor in Social Media at Social Positives (Internet, 1-10 employees) Chose Cordial I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and C… Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Cordial

Comparison of Email & Online Marketing features of Cordial
Feature	Cordial 7.4 5 Ratings 7% below category average
WYSIWYG email editor	4.04 Ratings
Dynamic content	6.35 Ratings
Ability to test dynamic content	6.85 Ratings
Landing pages	10.01 Ratings
A/B testing	7.04 Ratings
Mobile optimization	7.55 Ratings
Email deliverability reporting	8.44 Ratings
List management	7.55 Ratings
Triggered drip sequences	9.34 Ratings

Comparison of Reporting & Analytics features of Cordial
Feature	Cordial 7.0 5 Ratings 9% below category average
Dashboards	8.55 Ratings
Standard reports	6.55 Ratings
Custom reports	6.05 Ratings

Best Alternatives
	Cordial
Small Businesses	Mad Mimi Score10 out of 10
Medium-sized Companies	Everest (Return Path + 250ok) Score10 out of 10
Enterprises	Emma by Marigold Score9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Cordial
Likelihood to Recommend	6.0 (5 ratings)

User Testimonials
	Cordial
Likelihood to Recommend	Cordial Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test. Incentivized Berlynn Pierce CRM & Email Marketing Read full review
Pros	Cordial Provides helpful desktop and mobile previews. Sends emails reliably. Allows for pretty robust audience rules. Incentivized Nichole Aramapakul Creative Marketing Director Read full review
Cons	Cordial Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years. A lot of the templating must be built from scratch. Deliverability insights (out of the box) could be expanded further. Incentivized Verified User Read full review
Alternatives Considered	Cordial Cordial by far has the best UI for simple navigation Incentivized Verified User Read full review
Return on Investment	Cordial Best to manage your clients' business. Not ideal for freelancers. Incentivized Mohammed Anzil Founder and Chief Editor Read full review
ScreenShots	Cordial Screenshots