MarcomCentral vs. Storyblok

We have used Marcon Central for some time now, and the quality of our ads have improved. With better content, ideas, sharing tools, and all other programs such as case studies, bogs, material and more the platform has helped us to improve our ad quality and focus on what is important without losing track of certain market trends and changes.

Incentivized

The collection of multiple reports from different integrated tools and the ability to provide effective predictive analytics and the real-time data results production capability is profitable. Social media platform integration functionalities allow the user to easily manage various marketing content across different platforms and the content accessibility is amazing.

• Organization / categorical structure for content
• Customizable templates for users who might not have design skills
• Clean, simple design

Incentivized

• Very easy to generate project documents
• Obtaining the best data insights across cloud services
• Easy creating various content

• No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
• I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
• Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Incentivized

• Update can be improved
• Interface configuration
• Analyzing multiple gathered data content

The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!

Incentivized

• Our ability to offer customers a very robust solution has increased customer retention and profitability.
• Our ability to increase volume without increasing overhead has also be a big win.

Incentivized

• Clear and reliable data reports generation is very easy.
• Data accessibility Storyblok is amazing.
• Marketing management across different platforms