Mailigen vs. Whova

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!

Incentivized

I think it works really well as a way to organize yourself while at a conference. As well, to network with said attendees I found it very valuable to remember names. Having an automatic rolodex with everyone I met and ensure I had their info to connect later

• Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
• Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
• Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
• Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

• facilitated the sharing of research, perspectives, and resources on topics of interest
• enabled easier connection to new and existing relationships with conference delegates and speakers
• allowed me to catch up on content I missed due to time conflicts for concurrent sessions

• Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
• It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

• Literature and pictures uploaded but no easy way to download the collection.
• No easy way to access information after the period after the conference ended.
• No easy way to access the list of participants and contact information - could be pdf'd.
• There was a little connectivity issues but not much.
• Some of the meetings were scheduled while we slept.
• The cost of using Whova for small meetings.

Incentivized

We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.

We already registered with Whova for our 2024 event and we will continue to use Whova for the foreseeable future as long as the price doesn't rise too high. It was a bit of a shock to see the difference between last year's price and this year's price - nearly 2k increase! We were able to negotiate, thankfully, to lower the price.

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

Most of Whova's functions are intuitive and you can self-teach about 80% of it with ease. I really was impressive with the messaging, follow up meet-up capabilities and sharing of contact information. My only few concerns were about the lack of an archive or back up, [perhaps cloud-based?] of the meeting room and round-table's presentations

We had no availability issues!

We had no performance issues with our event delivery. We did have some meet-ups that had some glitches for some attendees, but I believe they were quickly resolved and were more on the part of user error than anything. Once they got the hang of it, their meet-ups went more smoothly.

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

I only had a single issue regarding a photograph that was handled immediately and a colleague somehow ended up with two profiles which was also handled right away. Those two instances are all I have to go by. Other than that it was smooth but I did have ample information regarding who to contact if I experienced an issue

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

I found Whova to be similar to many social media apps that I already use. It was easy to navigate. This was my second experience using Whova in my presenter role. I liked the icebreaker section to connect with other participants before the event started. I look forward to next year’s event.

Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.

Incentivized

We selected Whova for price, and ease of use. We would have chosen GoToWebinar but they did not have as many options for sponsor recognition. We will most likely use Event Rebels in the future for our needs. Tracking time and sessions viewed is a must for our industry as attendees rely on us to earn CEs to renew their licensing.

I especially liked the ease of communication, the ability to ask hard questions easily, and afterward the ability to survey all participants to see what we (and/or Whova) could do better going forward.

Everyone on our team had their assigned tasks to complete in Whova on a weekly basis and did so with ease and confidence.

• Better delivery of mail campaigns giving better ROI numbers
• Better stats so that we can assess what works and what does not.

• Whova made our virtual and hybrid events possible! Our virtual attendees loved the ability to interact and engage with each other, the exhibitors, the speakers and organizers of the event. It also allowed our in-person attendees to do the same, and navigate the conference on-site.
• Whova made organizing the conference possible for our small staffed organization! We only have 1.25 FTEs and were able to pull off a hybrid conference in 2022. It wouldn’t have been possible without Whova!

Incentivized