Mailigen vs. Whova

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Whova
Score 8.9 out of 10
N/A
Whova, headquartered in San Diego, provides what they describe as Intelligent Event Technology Solutions by creating authentic audience participation and engagement and simplifying the entire event process from planning to registration, networking, and follow-up. Whova's mobile engagement apps support both on-location events and virtual events.N/A
Pricing
MailigenWhova
Editions & Modules
Mailigen
$10.00
per month
No answers on this topic
Offerings
Pricing Offerings
MailigenWhova
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhova offers discounts for multi-event packages.
More Pricing Information
Community Pulse
MailigenWhova
Features
MailigenWhova
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailigen
7.4
Ratings
7% below category average
Whova
-
Ratings
WYSIWYG email editor8.00 Ratings00 Ratings
Dynamic content8.00 Ratings00 Ratings
Ability to test dynamic content7.00 Ratings00 Ratings
A/B testing6.00 Ratings00 Ratings
Mobile optimization8.00 Ratings00 Ratings
Email deliverability reporting9.00 Ratings00 Ratings
List management3.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailigen
3.0
Ratings
88% below category average
Whova
-
Ratings
Dashboards3.00 Ratings00 Ratings
Standard reports4.00 Ratings00 Ratings
Custom reports2.00 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Mailigen
-
Ratings
Whova
8.4
Ratings
1% above category average
Responsive Design for Web Access00 Ratings8.40 Ratings
Mobile Application00 Ratings8.70 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.20 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Mailigen
-
Ratings
Whova
8.0
Ratings
7% below category average
Calendar integration00 Ratings8.00 Ratings
Meeting initiation00 Ratings7.40 Ratings
Integrates with social media00 Ratings8.40 Ratings
Record meetings / events00 Ratings7.90 Ratings
Slideshows00 Ratings7.80 Ratings
Event registration00 Ratings8.40 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Mailigen
-
Ratings
Whova
7.9
Ratings
4% below category average
Live chat00 Ratings7.90 Ratings
Audience polling00 Ratings7.80 Ratings
Q&A00 Ratings8.00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Mailigen
-
Ratings
Whova
8.3
Ratings
1% below category average
User authentication00 Ratings8.10 Ratings
Participant roles & permissions00 Ratings8.20 Ratings
Confidential attendee list00 Ratings8.80 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Mailigen
-
Ratings
Whova
8.4
Ratings
1% below category average
Branding options00 Ratings8.20 Ratings
Integration to Marketing Automation00 Ratings8.60 Ratings
Attendee list export00 Ratings8.50 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Mailigen
-
Ratings
Whova
8.5
Ratings
2% above category average
Registration, RSVP, and ticketing00 Ratings8.30 Ratings
Email marketing00 Ratings8.10 Ratings
Livestreaming00 Ratings8.90 Ratings
Audience engagement00 Ratings8.30 Ratings
Event recording00 Ratings8.60 Ratings
Virtual booths00 Ratings8.70 Ratings
Networking00 Ratings8.60 Ratings
Event analytics00 Ratings8.30 Ratings
Best Alternatives
MailigenWhova
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
OneCause
OneCause
Score 8.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailigenWhova
Likelihood to Recommend
8.0
(0 ratings)
9.6
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
9.1
(0 ratings)
Usability
8.2
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
9.1
(0 ratings)
7.4
(0 ratings)
Implementation Rating
7.3
(0 ratings)
8.1
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
MailigenWhova
Likelihood to Recommend
MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers
Read full review
Overall having the Whova app was extremely helpful to provide information and drive engagement in the audience/attendees both on-site and remote. The ability to connect with like-minded attendees both pre-event and during the event was particularly helpful. Clarifying directions for "entering" events remotely would negate user anxiety.
Read full review
Pros
  • They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
  • They really helped us to develop our email marketing strategy
  • They deliver the emails
Read full review
  • facilitated the sharing of research, perspectives, and resources on topics of interest
  • enabled easier connection to new and existing relationships with conference delegates and speakers
  • allowed me to catch up on content I missed due to time conflicts for concurrent sessions
Read full review
Cons
  • One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.
Read full review
  • Literature and pictures uploaded but no easy way to download the collection.
  • No easy way to access information after the period after the conference ended.
  • No easy way to access the list of participants and contact information - could be pdf'd.
  • There was a little connectivity issues but not much.
  • Some of the meetings were scheduled while we slept.
  • The cost of using Whova for small meetings.
Read full review
Likelihood to Renew
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Read full review
We already registered with Whova for our 2024 event and we will continue to use Whova for the foreseeable future as long as the price doesn't rise too high. It was a bit of a shock to see the difference between last year's price and this year's price - nearly 2k increase! We were able to negotiate, thankfully, to lower the price.
Read full review
Usability
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Read full review
Whova is quite user friendly, and helpful for the conference planner. It has features such as sample emails to attendees and import abilities if you have your sessions on a spreadsheet to avoid having to enter each session manually. Another thing we didn't like was the inability to allow attendees to enter a pre-recorded session only when it is scheduled to be presented. It's either all pre-recorded can be viewed once the conference opens, or none.
Read full review
Reliability and Availability
No answers on this topic
We had no availability issues!
Read full review
Performance
No answers on this topic
We had no performance issues with our event delivery. We did have some meet-ups that had some glitches for some attendees, but I believe they were quickly resolved and were more on the part of user error than anything. Once they got the hang of it, their meet-ups went more smoothly.
Read full review
Support Rating
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Read full review
I only had a single issue regarding a photograph that was handled immediately and a colleague somehow ended up with two profiles which was also handled right away. Those two instances are all I have to go by. Other than that it was smooth but I did have ample information regarding who to contact if I experienced an issue
Read full review
Implementation Rating
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Read full review
I found Whova to be similar to many social media apps that I already use. It was easy to navigate. This was my second experience using Whova in my presenter role. I liked the icebreaker section to connect with other participants before the event started. I look forward to next year’s event.
Read full review
Alternatives Considered
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
Read full review
I can't recall the other apps, I've used before, but did have two prior conferences with different apps. I would definitely choose Whova over those other experiences because of the overall package. I also can't say enough about the opportunity to create personal groups to meet with attendees directly. It can often be very intimidating to connect on a larger scale when you don't know anyone, but that option along with the roster (plus option to bookmark people) helped me learn more of my colleagues.
Read full review
Scalability
No answers on this topic
Everyone on our team had their assigned tasks to complete in Whova on a weekly basis and did so with ease and confidence.
Read full review
Return on Investment
  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Read full review
  • Whova made our virtual and hybrid events possible! Our virtual attendees loved the ability to interact and engage with each other, the exhibitors, the speakers and organizers of the event. It also allowed our in-person attendees to do the same, and navigate the conference on-site.
  • Whova made organizing the conference possible for our small staffed organization! We only have 1.25 FTEs and were able to pull off a hybrid conference in 2022. It wouldn’t have been possible without Whova!
Read full review
ScreenShots

Whova Screenshots

Screenshot of the Mobile Event AppScreenshot of Sponsor & Exhibitor Tools