MailerLite vs. SendPulse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
SendPulse
Score 3.7 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Pricing
MailerLiteSendPulse
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
No answers on this topic
Offerings
Pricing Offerings
MailerLiteSendPulse
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.Pricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
MailerLiteSendPulse
Features
MailerLiteSendPulse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.9
Ratings
11% above category average
SendPulse
4.0
Ratings
66% below category average
WYSIWYG email editor9.70 Ratings2.00 Ratings
Dynamic content9.10 Ratings1.00 Ratings
Ability to test dynamic content7.40 Ratings4.00 Ratings
Landing pages7.80 Ratings00 Ratings
A/B testing9.40 Ratings3.00 Ratings
Mobile optimization8.50 Ratings2.00 Ratings
Email deliverability reporting9.50 Ratings7.00 Ratings
List management9.50 Ratings6.00 Ratings
Triggered drip sequences9.00 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
7.0
Ratings
9% below category average
SendPulse
4.7
Ratings
48% below category average
Dashboards6.00 Ratings5.00 Ratings
Standard reports9.00 Ratings7.00 Ratings
Custom reports6.00 Ratings2.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.0
Ratings
12% above category average
SendPulse
-
Ratings
Email Previews9.00 Ratings00 Ratings
Best Alternatives
MailerLiteSendPulse
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteSendPulse
Likelihood to Recommend
9.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.1
(0 ratings)
Usability
8.7
(0 ratings)
3.0
(0 ratings)
Support Rating
9.4
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
MailerLiteSendPulse
Likelihood to Recommend
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.
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Pros
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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  • I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
  • Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
  • It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.
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Cons
  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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Likelihood to Renew
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Because I love how easy and intuitive SendPulse is.
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Usability
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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Support Rating
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Implementation Rating
No answers on this topic
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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Alternatives Considered
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
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Return on Investment
  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android