MailerLite vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
Robly
Score 8.0 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
MailerLiteRobly
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Robly
$19
per month
Offerings
Pricing Offerings
MailerLiteRobly
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
MailerLiteRobly
Features
MailerLiteRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.9
Ratings
11% above category average
Robly
7.0
Ratings
13% below category average
WYSIWYG email editor9.70 Ratings5.60 Ratings
Dynamic content9.10 Ratings6.10 Ratings
Ability to test dynamic content7.40 Ratings00 Ratings
Landing pages7.80 Ratings00 Ratings
A/B testing9.40 Ratings6.50 Ratings
Mobile optimization8.50 Ratings7.00 Ratings
Email deliverability reporting9.50 Ratings9.00 Ratings
List management9.50 Ratings7.50 Ratings
Triggered drip sequences9.00 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
7.0
Ratings
9% below category average
Robly
8.1
Ratings
5% above category average
Dashboards6.00 Ratings00 Ratings
Standard reports9.00 Ratings8.10 Ratings
Custom reports6.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.0
Ratings
12% above category average
Robly
-
Ratings
Email Previews9.00 Ratings00 Ratings
Best Alternatives
MailerLiteRobly
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteRobly
Likelihood to Recommend
9.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
8.2
(0 ratings)
Usability
8.7
(0 ratings)
8.0
(0 ratings)
Support Rating
9.4
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
MailerLiteRobly
Likelihood to Recommend
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
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Pros
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
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Cons
  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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  • The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
  • It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
  • It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
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Likelihood to Renew
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
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Usability
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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Support Rating
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Implementation Rating
No answers on this topic
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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Alternatives Considered
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing options and the easy navigation and organization of our many lists of contacts. It was a clear choice of which software to go with in the end - Robly ran by a landslide!
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Return on Investment
  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations