MailerLite vs. Postmark

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
Postmark
Score 5.1 out of 10
N/A
Postmark is a fast, reliable email delivery service designed for transactional emails. It ensures high deliverability, scalability, and real-time email tracking, providing developers with the tools to send critical notifications securely and efficiently.
$15
per month
Pricing
MailerLitePostmark
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Basic (10,000 Emails per Month)
$15.00
per month
Pro (50,000 Emails per Month)
$60.50
per month
Platform (120,000 Emails per Month)
$138.00
per month
Offerings
Pricing Offerings
MailerLitePostmark
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
MailerLitePostmark
Features
MailerLitePostmark
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.9
Ratings
11% above category average
Postmark
-
Ratings
WYSIWYG email editor9.70 Ratings00 Ratings
Dynamic content9.10 Ratings00 Ratings
Ability to test dynamic content7.40 Ratings00 Ratings
Landing pages7.70 Ratings00 Ratings
A/B testing9.40 Ratings00 Ratings
Mobile optimization8.50 Ratings00 Ratings
Email deliverability reporting9.50 Ratings00 Ratings
List management9.50 Ratings00 Ratings
Triggered drip sequences9.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
7.0
Ratings
9% below category average
Postmark
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports9.00 Ratings00 Ratings
Custom reports6.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.0
Ratings
12% above category average
Postmark
-
Ratings
Email Previews9.00 Ratings00 Ratings
Best Alternatives
MailerLitePostmark
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mailjet
Mailjet
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mailjet
Mailjet
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
MailerLitePostmark
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
9.0
(0 ratings)
Support Rating
9.4
(0 ratings)
9.4
(0 ratings)
User Testimonials
MailerLitePostmark
Likelihood to Recommend
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
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Pros
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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  • Excellent real time tracking of production server.
  • Automated reporting is very nice. Great to not have to pull reports manually.
  • User management is very easy.
  • Cost effective.
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Cons
  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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  • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
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Likelihood to Renew
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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No answers on this topic
Usability
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.
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Support Rating
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Fortunately, the support is not often needed, but when it is, they are available and ready to dive into your needs and often your customer's needs. It's a bad day when you have to call your email delivery service provider, it means that your own customers most likely are calling your support team, and you're calling to see what the issue is. Postmark makes this process simple, and they own their mistakes. Always nice to see that.
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Alternatives Considered
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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In my opinion, sendgrid is complete garbage compared to Postmark, it's not even a comparison. I had issues with emails being sent to spam using sendgrid IPs. The dashboard is inferior, the setup is fairly comparable in difficulty, and ongoing visibility is inferior.
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Return on Investment
  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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  • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations