Mad Mimi vs. Zoho Campaigns

It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results. It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

Incentivized

It is well suited in scenarios:

1. Well-defined static list with proper info.
2. Not building email templates from scratch
3. Litmus testing involved
4. Easy to use simple automation journeys involved

Not well-suited scenarios:

1. Complex Customer journeys
2. Dynamic content involved
3. Integration with other products other than the ZOHO suite
4. Testing API limits

Incentivized

• Very easy to upload pictures and drop them into an email I am creating.
• Easy to create links within emails to web hosted documents or websites or videos.
• Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
• Easy to upload new contacts, in a batch or one at a time.

Incentivized

• I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.

Incentivized

• The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
• The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
• The entire tool itself is pretty basic. Not wow'd by any features.

• The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
• The templates are nice, but I have seen other services with better pre-built templates.
• To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.

Incentivized

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.

Because I am a single user organization and the subscription is free for up to 3 users.

Incentivized

I find it very easy to use just like my colleagues too. The learning curve is straight forward.

Incentivized

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally

Incentivized

Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails. Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi. We chose Mad Mimi because it is cheaper.

Incentivized

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Incentivized

• I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
• I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
• It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

Incentivized

• Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
• Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
• It has a great impact on creating brand image of our social media platforms.

Incentivized