Mad Mimi vs. MailerLite

It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results. It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

Incentivized

I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.

Incentivized

• Very easy to upload pictures and drop them into an email I am creating.
• Easy to create links within emails to web hosted documents or websites or videos.
• Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
• Easy to upload new contacts, in a batch or one at a time.

Incentivized

• Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
• Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
• Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.

• The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
• The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
• The entire tool itself is pretty basic. Not wow'd by any features.

• Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
• The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.

Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.

Incentivized

I find it very easy to use just like my colleagues too. The learning curve is straight forward.

Incentivized

I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally

Incentivized

Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help

Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails. Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi. We chose Mad Mimi because it is cheaper.

Incentivized

MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.

Incentivized

• I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
• I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
• It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

Incentivized

• Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
• MailerLite works well with non-profits and gives a good discount for those in this sector.