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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    Aurea Campaign ManagerVbout
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerVbout
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Aurea Campaign ManagerVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    45% below category average
    Vbout
    8.6
    5 Ratings
    13% above category average
    WYSIWYG email editor2.01 Ratings8.35 Ratings
    Dynamic content5.01 Ratings8.35 Ratings
    Ability to test dynamic content7.01 Ratings8.35 Ratings
    Landing pages4.01 Ratings8.85 Ratings
    A/B testing5.01 Ratings10.04 Ratings
    Mobile optimization6.01 Ratings8.35 Ratings
    Email deliverability reporting8.01 Ratings7.45 Ratings
    List management4.01 Ratings8.35 Ratings
    Triggered drip sequences4.01 Ratings10.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Vbout
    8.4
    5 Ratings
    14% above category average
    Dashboards4.01 Ratings7.75 Ratings
    Standard reports6.01 Ratings7.45 Ratings
    Custom reports8.01 Ratings10.04 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Vbout
    9.7
    4 Ratings
    22% above category average
    Lead nurturing automation00 Ratings10.04 Ratings
    Lead scoring and grading00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Automated sales alerts and tasks00 Ratings9.43 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Vbout
    7.8
    5 Ratings
    5% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Vbout
    9.4
    4 Ratings
    22% above category average
    Social sharing and campaigns00 Ratings9.44 Ratings
    Social profile integration00 Ratings9.44 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea Campaign Manager and Vbout
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Vbout
    9.3
    5 Ratings
    22% above category average
    API00 Ratings9.34 Ratings
    Role-based workflow & approvals00 Ratings9.32 Ratings
    Customizability00 Ratings9.33 Ratings
    Integration with Salesforce.com00 Ratings10.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Third-party software integrations00 Ratings8.83 Ratings
    Best Alternatives
    Aurea Campaign ManagerVbout
    Small Businesses
    Mad Mimi
    Score10 out of 10
    OneSignal
    Score8 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea Campaign ManagerVbout
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    7.3
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Aurea Campaign ManagerVbout
    Likelihood to Recommend
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
    Read full review
    Usability
    Aurea
    Super easy to use.
    Read full review
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
    Read full review
    Reliability and Availability
    Aurea
    No issue.
    Read full review
    Vbout.com
    No answers on this topic
    Performance
    Aurea
    Running larger segments can take some time.
    Read full review
    Vbout.com
    No answers on this topic
    Support Rating
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Vbout.com
    No answers on this topic
    Implementation Rating
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Alternatives Considered
    Aurea
    They are much better
    Incentivized
    Read full review
    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.