Cognism vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.2 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
Pricing
CognismLusha
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
CognismLusha
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
CognismLusha
Features
CognismLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
-
Ratings
Lusha
8.8
Ratings
13% above category average
Advanced search00 Ratings8.60 Ratings
Identification of new leads00 Ratings8.70 Ratings
List quality00 Ratings9.20 Ratings
List upload/download00 Ratings8.40 Ratings
Ideal customer targeting00 Ratings9.00 Ratings
Load time/data access00 Ratings9.20 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
-
Ratings
Lusha
8.1
Ratings
4% above category average
Contact information00 Ratings8.20 Ratings
Company information00 Ratings8.40 Ratings
Industry information00 Ratings7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
-
Ratings
Lusha
8.3
Ratings
11% above category average
Lead qualification process00 Ratings8.00 Ratings
Smart lists and recommendations00 Ratings8.40 Ratings
Salesforce integration00 Ratings9.30 Ratings
Company/business profiles00 Ratings8.30 Ratings
Alerts and reminders00 Ratings7.90 Ratings
Data hygiene00 Ratings9.00 Ratings
Automatic data refresh00 Ratings7.80 Ratings
Tags00 Ratings8.00 Ratings
Filters and segmentation00 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
-
Ratings
Lusha
7.9
Ratings
6% above category average
Sales email templates00 Ratings8.00 Ratings
Append emails to records00 Ratings7.80 Ratings
User Ratings
CognismLusha
Likelihood to Recommend
8.5
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.9
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
CognismLusha
Likelihood to Recommend
For updating contacts in your territory and outreaching
Read full review
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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Pros
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
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  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
No answers on this topic
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
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Usability
No answers on this topic
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Support Rating
No answers on this topic
its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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In-Person Training
No answers on this topic
Issues solving
Read full review
Online Training
No answers on this topic
Fast responding
Read full review
Implementation Rating
No answers on this topic
Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
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Alternatives Considered
Data quality for phone numbers in APAC
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I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Read full review
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities