Lucidya vs. Oracle Social Cloud (legacy)

its very useful for tracking specific accounts and keywords associated with your business. what people think about a particular subject. also it is very helpful to track which communication channels brings more customers to your business

It's well suited if you are in a situation where you need control of the content that is published out to your channels. It provides complete trackability for every action taken by each member of staff when working with the system so you can always know who was overall responsible for any decision that was made. It's less suited to small businesses that have limited social media presence. It is very slow on being kept up to date with the native platform and the lack of ability to schedule the same post multiple times is frustrating

Incentivized

• Social lestining
• Campain monitoring

• Ease of reporting. Allows us to pull reports by network or by campaign quickly. This used to be a manual process that would take upwards of 8 hours per month.
• Real-time social media monitoring, with virtually no spam. Other providers struggle to remove spam content from their social monitoring results which makes sifting through mentions cumbersome.
• Integration into other tools. Being able to integrate other Oracle products like Eloqua and web analytics like Omniture helps us see social media content as part of our larger pipeline now.

Incentivized

• Improve on dashboard customization
• Provide more visually appealing reports

• Tabs tool could be much more user friendly, i.e. completely "drag and drop". It was pretty easy to get something functional built, but if you didn't know how to code CSS then you were pretty much hopeless when it came to making the tab look "professional".
• Their bulk uploading/scheduling feature for posts was always having issues, it was something I always wanted to take advantage of and was bummed that it didn't really work well enough to make it efficient.
• When I was using the tool, it was a very janky user experience when you needed to go and locate a post or comment that had been automatically removed due to keyword filters. And there was no simple way to just view a stream of what's being said on/to your accounts.

Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.

Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive

Incentivized

The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies

Incentivized

Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.

Lucidya analyzes the local content

Incentivized

We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the breadth of functionality as Oracle SRM.

Incentivized

• ROI is difficult to measure, but very helpful in making marketing decisions

• Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
• Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
• Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.

Incentivized