Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy)

60 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Oracle Social Cloud (legacy)	Score7.6 out of 10	Enterprise companies (1,001+ employees)	Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.	N/A

Pricing

Oracle Social Cloud (legacy)

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Pricing Offerings
Oracle Social Cloud (legacy)
Free Trial
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Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

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Community Pulse
Key User Insights
	Oracle Social Cloud (legacy)
Considered Both Products	Discontinued Products Verified User Chose Oracle Social Cloud (legacy) It's a much better product, although not free. We were looking for an enterprise-grade product for which Oracle checked the boxes. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) We used Hootsuite Pro before we switched over to Oracle Social Cloud. Back in 2012, I would have said that Hootsuite was a solid competitor to Oracle Social Cloud. Unfortunately, the amount of feature updates that Hootsuite used to receive has significantly decreased. It is … Incentivized Helpful? Andrea Noémi Kilin Social Media Specialist in Marketing at GE Healthcare (Hospital & Health Care, 10,001+ employees) Chose Oracle Social Cloud (legacy) Oracle SRM was ready being used when I joined the company, it wasn't my choice. We stopped using it when that business unit had been sold off and is no longer part of our company. We are currently looking at the above mentioned alternatives. Incentivized Helpful? Mike Bernard Vice President of Marketing and Sales Operations in Marketing at Relationship One (Marketing and Advertising, 51-200 employees) Chose Oracle Social Cloud (legacy) Oracle SRM is a great tool for enterprise organizations. You can handle all of your social marketing activities right from one platform. It also integrates easily into other Oracle applications such as Eloqua and Support. I recommend it to any large organization. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the … Incentivized Helpful? Serge Sergiou Head of Customer Marketing in Marketing at CIMA (Accounting, 201-500 employees) Chose Oracle Social Cloud (legacy) On a par Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) TweetDeck is simpler to use, but mostly because it simply has a lot less functionalities. It simply does not work well with teams or a lot of channels across the globe. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) We chose SRM because of its integration with our other products, the ability to also offer social publishing and its feature set Incentivized Helpful? Ben Herrington Manager of Digital Marketing in Marketing at DENTSPLY International (Medical Devices, 5001-10,000 employees) Chose Oracle Social Cloud (legacy) Our primary concern was to guard against comments that are beyond the scope authorized by the FDA -- off-label claims, in other words. SRM was the best tool to provide the control our management required. The others had incomplete or easy-to-evade controls. However, we've found … Incentivized Helpful? Alena Van Dalen Social Media and Community Manager, NA Commercial Marketing in Marketing at Lenovo (Computer Hardware, 10,001+ employees) Chose Oracle Social Cloud (legacy) We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) It's been a long time since we evaluated different products (before we got Oracle SRM) so I don't have a clear remembrance of Hearsay, but I think I remember Oracle's tools integrating much better and having measurements that our division was interested at the time of purchase. … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Seamless, fast integration with Eloqua for lead generation and marketing automation, superior social listening/monitoring functionality, ability to have unlimited users were our top reasons for selecting the tool -- all of which were differentiators from the other platforms … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) This is the first SRM that I have used. Based on its performance I can't see myself using anything else. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Oracle Social Relationship Management (SRM) is far better than the above mentioned tools. The tool is easier to use and more consistent. The team supporting it is also more advanced in understanding. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Oracle is a very strong platform. Spredfast is strong at content management and approvals. Salesforce is great at real time. Incentivized Helpful? Andrew Shusterman Social Media Manager in Social Media at Tillys (Retail, 1001-5000 employees) Chose Oracle Social Cloud (legacy) It's more detailed in terms of info / stats it provides, but Curalate's program is easier to use / more intuitive. Incentivized Helpful? Khristen Jones Communication Support Coordinator at Oncor Electric Delivery (Utilities, 1001-5000 employees) Chose Oracle Social Cloud (legacy) When I was evaluating products for our communications department two things stood out to me about Oracle, the price point and the service. For what you receive, I believe Oracle is an excellent product. Not as expensive as some others, but equally (or better!) quality, plus the … Incentivized Helpful? Leah Minette De Guzman Social Media Content Specialist in Marketing at Emerson Climate Technologies (Mechanical or Industrial Engineering, 10,001+ employees) Chose Oracle Social Cloud (legacy) Aside from offering us a good deal with our current CRM subscription, Oracle offered us a solution in one tool that used to require us three different tools. Incentivized Helpful? Josh Goldstein Director, Brand Strategy Communications at American Association for Cancer Research (Non-Profit Organization Management, 201-500 employees) Chose Oracle Social Cloud (legacy) At the time we reviewed the services Oracle SRM delivered the full range enterprise package for the most effective cost. I plan to reevlauate after another 6 months to ensure we are still getting the best deal. Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Vitrue offered a lot of the same capabilities as Wildfire but for a better price. I also really liked their customer service and account reps - they were extremely helpful and made our business objectives a priority. If Vitrue's software couldn't accomplish something they would … Helpful? Verified User Chose Oracle Social Cloud (legacy) We had a quick trial with shoutlet before signing a long term contract with involver, though I was personally in support of going with shoutlet. I have worked on Shoutlet, Vitrue, Involver, Wildfire, and Olapic, and Involver/Shoutlet are just seemingly behind the times. I would … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Best Alternatives
	Oracle Social Cloud (legacy)
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Medium-sized Companies	Mention Score9.4 out of 10
Enterprises	Social Suite by Reputation.com Score9.4 out of 10
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User Ratings
	Oracle Social Cloud (legacy)
Likelihood to Recommend	7.6 (35 ratings)
Likelihood to Renew	9.0 (10 ratings)
Usability	9.0 (1 ratings)
Support Rating	8.3 (4 ratings)
Online Training	5.0 (1 ratings)

User Testimonials
	Oracle Social Cloud (legacy)
Likelihood to Recommend	Discontinued Products If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment. Incentivized Mike Bernard Vice President of Marketing and Sales Operations Read full review
Pros	Discontinued Products The ability to schedule months of content at a time and view it across a calendar. The approval process - you can set up teams to create, edit, publish, approve etc. The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view. Incentivized Brian Cowan-Moore Digital Marketing Manager Read full review
Cons	Discontinued Products Videos posted to Facebook via SRM have to be clicked to run instead of running automatically. No ability to boost posts or ads from SRM. Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages. Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST. Incentivized Verified User Read full review
Likelihood to Renew	Discontinued Products Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still. Verified User Read full review
Usability	Discontinued Products Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive Incentivized Mike Bernard Vice President of Marketing and Sales Operations Read full review
Support Rating	Discontinued Products The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies Incentivized Verified User Read full review
Online Training	Discontinued Products Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training. Verified User Read full review
Alternatives Considered	Discontinued Products I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for Incentivized Verified User Read full review
Return on Investment	Discontinued Products Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000. Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays. Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM. Incentivized Ben Herrington Manager of Digital Marketing Read full review
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