TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LocaliQ

    Score9 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A

    Yesmail360i

    Score7.9 out of 10
    N/AYes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
    Pricing
    LocaliQYesmail360i
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LocaliQYesmail360i
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.—
    More Pricing Information
    Community Pulse
    LocaliQYesmail360i
    Considered Both Products
    Gannett
    No answer on this topic
    Yes Lifecycle Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    32 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    35 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    29 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    32 Answers
    No answers on this topic
    Features
    LocaliQYesmail360i
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    7.6
    11 Ratings
    3% above category average
    Yesmail360i
    9.9
    5 Ratings
    22% above category average
    WYSIWYG email editor7.34 Ratings9.95 Ratings
    Dynamic content6.69 Ratings9.93 Ratings
    Ability to test dynamic content8.02 Ratings9.93 Ratings
    Landing pages6.78 Ratings9.82 Ratings
    A/B testing8.06 Ratings9.94 Ratings
    Mobile optimization7.311 Ratings9.93 Ratings
    Email deliverability reporting9.06 Ratings10.03 Ratings
    List management7.17 Ratings9.94 Ratings
    Triggered drip sequences8.63 Ratings9.93 Ratings
    Lead Management
    Comparison of Lead Management features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    7.6
    40 Ratings
    12% above category average
    Yesmail360i
    -
    Ratings
    Lead nurturing automation8.432 Ratings00 Ratings
    Lead scoring and grading6.79 Ratings00 Ratings
    Data quality management8.236 Ratings00 Ratings
    Automated sales alerts and tasks7.224 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    7.8
    3 Ratings
    5% below category average
    Yesmail360i
    -
    Ratings
    Calendaring9.52 Ratings00 Ratings
    Event/webinar marketing6.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    7.8
    10 Ratings
    17% above category average
    Yesmail360i
    -
    Ratings
    Social sharing and campaigns8.19 Ratings00 Ratings
    Social profile integration7.69 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    8.0
    42 Ratings
    16% above category average
    Yesmail360i
    9.9
    4 Ratings
    25% above category average
    Dashboards7.841 Ratings9.94 Ratings
    Standard reports8.141 Ratings9.94 Ratings
    Custom reports8.231 Ratings9.94 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LocaliQ and Yesmail360i
    Feature
    LocaliQ
    9.0
    6 Ratings
    34% above category average
    Yesmail360i
    -
    Ratings
    Customizability9.06 Ratings00 Ratings
    Best Alternatives
    LocaliQYesmail360i
    Small Businesses
    monday marketer
    Score8.5 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    OutboundEngine
    Score8.5 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocaliQYesmail360i
    Likelihood to Recommend
    8.9
    (47 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.9
    (4 ratings)
    Usability
    8.5
    (34 ratings)
    5.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    8.5
    (33 ratings)
    -
    (0 ratings)
    User Testimonials
    LocaliQYesmail360i
    Likelihood to Recommend
    Gannett
    The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
    Incentivized
    Read full review
    Pros
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • Large Enterprise email campaigns for Fortune 500 clients.
    • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
    • Software is very easy to use and ramp up time was short.
    Read full review
    Cons
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
    • A lot of common functionality has to be built in... Which costs extra
    • Support isn't the best, they do respond but not at the speed I would like.
    Incentivized
    Read full review
    Likelihood to Renew
    Gannett
    No answers on this topic
    Yes Lifecycle Marketing
    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review
    Usability
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review
    Support Rating
    Gannett
    No answers on this topic
    Yes Lifecycle Marketing
    Very easy to get a hold of an actual person and quick responses.
    Read full review
    Alternatives Considered
    Gannett
    I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Incentivized
    Read full review
    Scalability
    Gannett
    There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Return on Investment
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.