Listrak vs. Trumpia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Trumpia
Score 8.2 out of 10
N/A
Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set ofN/A
Pricing
ListrakTrumpia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakTrumpia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCore Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.
More Pricing Information
Community Pulse
ListrakTrumpia
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ListrakTrumpia
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Score 9.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
ListrakTrumpia
Likelihood to Recommend
7.1
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ListrakTrumpia
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Trumpia allows our clients to pick from simple features such as sending a message to many but also allows for more complex messaging through collecting data and data sets to separate departments. The ability to target the audience based on the filters has been very valuable for our customers to get the most out of the platform.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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  • Trumpia is very user-friendly and easy to use. I can have a text sent up to a large list within 15 minutes.
  • It is very easy to pull text opt ins and opt outs from Trumpia so we can ensure we are always staying on top of those.
  • Trumpia is very cost-effective if you are sending only 1-2 texts per month.
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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  • Pausing scheduled messages
  • seamless new UI
  • Automated formatting of MMS
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Likelihood to Renew
No answers on this topic
It is easy to use and I am now familiar with the platform
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Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works
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Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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  • Trumpia has helped us improve our efficiency.
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ScreenShots

Trumpia Screenshots

Screenshot of Trumpia is an omni-channel platform: it can be used to send both text messages and emails.Screenshot of Trumpia features an AI message generator for texts and emails.Screenshot of The email editor features drag-and-drop elements to create customized marketing emails.Screenshot of More than 20 email templates availableScreenshot of Automated text message workflows templates - general templates and especial workflows for different industries.Screenshot of Example of an automated text message workflow with drag-and-drop-functionality.