LinkPoint Connect vs. Mailshake

LinkPoint is well suited to any situation where Outlook is used for email correspondence and calendar items and there is need to have a record of those items and/or perform connected actions (schedule tasks, follow up reminders, etc.) in Salesforce. Automating this process and removing as much duplication of work as possible is the primary goal and the primary benefit that LinkPoint provides. In addition to efficiency, automating the process also provides a pretty substantial increase in accuracy, removing ca. 50% of the chance for human error. It's pretty simple functionality in concept, but extremely valuable in execution.

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Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.

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• Adding emails is a breeze.
• Creating contacts/leads from outlook is as simple as highlight, drag and drop.
• Additional customization to allow you to bring in associates custom objects.

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• It has an email editor which is easy to use.
• Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
• Campaign and List management are also good

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• The plug-in for Outlook needs to be reset every couple of months.
• It does not tag e-mails sent from mobile devices (or we haven't figured out how to do that yet).

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• Mailshake works only with Gmail/G Suite accounts.
• The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
• Missing starts about the total number of opens of an email (it is only tracked once).

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I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.

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Never had to use the support team, which probably means the product works well!

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Mailshake support is outstanding, and they provide an excellent knowledge base for its users. If you have any issues, they respond ASAP without delay.

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Prior to our move to LinkPoint, we used the Salesforce add-in for Outlook. This required manual syncing of email and calendar items and no easy to use interface between the two programs. It was very cumbersome for me to use, to the point where I quit using it altogether some time ago. I found it far less frustrating to just switch back and forth between Outlook and Salesforce and manually perform the requisite actions, create tasks or other items, enter the required data, etc.

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For more advanced email campaigns, I use ActiveCampaign and the email sending provider because it gives more control and options related to the drip rules. Besides that, for simple campaigns that need to be followed up in a great, quick, and simple way, Mailshake is perfect from my point of view.

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• Activity history tracking. Our users send most of their emails from outlook.
• Contact and lead creation.
• Visibility of all associated records.

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• Time savings by automating the lead generation process.
• Improved open rates of email campaigns resulting in more conversations started and better ROI.
• Professional approach makes our company and brand more reputable.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info