Link Research Tools vs. Yoast

Definitely the best tool for prospecting potential links and helping to clean up link profiles. It also helps you to consider other potential link opportunities that you may not have thought about. Its ability to find more links than most other tools certainly sets itself apart from most of the competition.

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.

If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.

Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.

Incentivized

• fast Google penalty recovery
• keeps a healthy backlink profile
• calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
• gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
• powerful link prospecting made easy
• possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC

• Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
• SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
• Redirect tool - easy, automated detection and setup.

Incentivized

• Accessibility - the layout is not as intuitive as it should be. Of course, this is a professional tool and not meant for the faint of heart. However, the design elements could be more intuitive.
• Redundant tools - our company utilizes several of the tools to help audit and augment our client profiles. Some of the tools may be a bit redundant. However, it's not a terribly big deal, as we just don't use those tools.
• Limited searches for certain price points - I understand that there has to be competitive pricing especially with the level that Link Research Tools is offering. However, it would be nice to have unlimited searches.

Incentivized

• Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
• Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
• N/A

Incentivized

I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

Incentivized

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

Incentivized

I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.

Incentivized

Link Research Tools are the only tools that gives us the most backlinks. No other tools finds as many backlinks to the website than LRT. LRT takes Backlinks from 25 Sources, even historic Backlinks from Majestic (>5 Years). It is very important if you disavow links that you have the best view on the links and that you can have as many Backlinks as possible for your audit.

Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.

Incentivized

• When we removed Google Manual Penalty, SEO visibility went up and we saw some sales increase
• We now have cleaner and healthier backlink portfolio and not in danger of any radical Google interventions
• We now know in advance which websites are good to build links on - this is not only good for traffic but for SEO visibility and at the end for sales overall

• Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
• Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
• The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.

Incentivized