Lengow is the feed and product listing management offering from the French company of the same name.
N/A
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Lengow
Skai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
Lengow
Skai
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
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More Pricing Information
Community Pulse
Lengow
Skai
Features
Lengow
Skai
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Lengow
4.3
Ratings
7% above category average
Skai
6.1
Ratings
24% below category average
Ad campaign creation
4.00 Ratings
7.60 Ratings
Ad deployment
4.00 Ratings
7.60 Ratings
Display advertising
5.00 Ratings
4.30 Ratings
Ad display and retargeting segmentation
5.00 Ratings
4.80 Ratings
Sequence targeting
5.00 Ratings
6.30 Ratings
Contextual advertising
3.00 Ratings
00 Ratings
Social advertising
4.00 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Lengow
4.0
Ratings
26% below category average
Skai
7.3
Ratings
6% below category average
Ad dashboards
4.00 Ratings
7.60 Ratings
Ad performance reports
5.00 Ratings
9.80 Ratings
Ad conversion tracking
4.00 Ratings
6.70 Ratings
Ad attribution reporting
3.00 Ratings
7.60 Ratings
Ad forecasting and optimization
4.00 Ratings
6.20 Ratings
Cross-channel ad management
00 Ratings
5.90 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract
ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.