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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadSquared

    Score7.2 out of 10
    N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Pipeline CRM

    Score5.2 out of 10
    N/AFounded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.

    $29

    per month

    Pricing
    LeadSquaredPipeline CRM
    Editions & Modules
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Start
    $300
    per year per user
    Develop
    $396
    per year per user
    Develop
    $588
    per year per user
    Offerings
    Pricing Offerings
    LeadSquaredPipeline CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$100 Per AccountNo setup fee
    Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.
    More Pricing Information
    Features
    LeadSquaredPipeline CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    7.4
    39 Ratings
    10% below category average
    Pipeline CRM
    -
    Ratings
    WYSIWYG email editor7.035 Ratings00 Ratings
    Dynamic content7.027 Ratings00 Ratings
    Landing pages5.832 Ratings00 Ratings
    A/B testing8.110 Ratings00 Ratings
    Mobile optimization6.033 Ratings00 Ratings
    Email deliverability reporting5.039 Ratings00 Ratings
    List management9.038 Ratings00 Ratings
    Triggered drip sequences10.024 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    8.5
    40 Ratings
    3% above category average
    Pipeline CRM
    -
    Ratings
    Lead nurturing automation10.038 Ratings00 Ratings
    Lead scoring and grading9.039 Ratings00 Ratings
    Data quality management5.116 Ratings00 Ratings
    Automated sales alerts and tasks10.036 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    4.1
    25 Ratings
    52% below category average
    Pipeline CRM
    -
    Ratings
    Calendaring2.114 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    6.0
    39 Ratings
    14% below category average
    Pipeline CRM
    -
    Ratings
    Dashboards6.039 Ratings00 Ratings
    Standard reports8.039 Ratings00 Ratings
    Custom reports4.033 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    9.0
    35 Ratings
    9% above category average
    Pipeline CRM
    -
    Ratings
    API10.031 Ratings00 Ratings
    Role-based workflow & approvals8.030 Ratings00 Ratings
    Customizability10.035 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    6.9
    5 Ratings
    11% below category average
    Customer data management / contact management00 Ratings8.05 Ratings
    Workflow management00 Ratings8.05 Ratings
    Territory management00 Ratings7.04 Ratings
    Opportunity management00 Ratings8.05 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings4.05 Ratings
    Contract management00 Ratings5.05 Ratings
    Quote & order management00 Ratings6.03 Ratings
    Interaction tracking00 Ratings9.05 Ratings
    Channel / partner relationship management00 Ratings7.04 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    7.8
    3 Ratings
    3% above category average
    Case management00 Ratings7.03 Ratings
    Call center management00 Ratings8.21 Ratings
    Help desk management00 Ratings8.21 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    5.0
    4 Ratings
    41% below category average
    Lead management00 Ratings8.04 Ratings
    Email marketing00 Ratings2.02 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    4.5
    5 Ratings
    51% below category average
    Task management00 Ratings3.04 Ratings
    Billing and invoicing management00 Ratings5.53 Ratings
    Reporting00 Ratings5.03 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    6.7
    5 Ratings
    12% below category average
    Forecasting00 Ratings8.03 Ratings
    Pipeline visualization00 Ratings5.05 Ratings
    Customizable reports00 Ratings7.05 Ratings
    Customization
    Comparison of Customization features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    9.5
    5 Ratings
    24% above category average
    Custom fields00 Ratings10.05 Ratings
    Custom objects00 Ratings10.05 Ratings
    Scripting environment00 Ratings8.21 Ratings
    API for custom integration00 Ratings10.05 Ratings
    Security
    Comparison of Security features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    6.0
    3 Ratings
    32% below category average
    Single sign-on capability00 Ratings6.02 Ratings
    Role-based user permissions00 Ratings6.02 Ratings
    Social CRM
    Comparison of Social CRM features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    8.1
    2 Ratings
    10% above category average
    Social data00 Ratings8.12 Ratings
    Social engagement00 Ratings8.21 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    4.6
    3 Ratings
    46% below category average
    Marketing automation00 Ratings2.03 Ratings
    Compensation management00 Ratings7.31 Ratings
    Platform
    Comparison of Platform features of LeadSquared and Pipeline CRM
    Feature
    LeadSquared
    -
    Ratings
    Pipeline CRM
    8.0
    5 Ratings
    9% above category average
    Mobile access00 Ratings8.05 Ratings
    Best Alternatives
    LeadSquaredPipeline CRM
    Small Businesses
    Keap
    Score6 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    No answers on this topic
    Zendesk Sell
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadSquaredPipeline CRM
    Likelihood to Recommend
    7.0
    (41 ratings)
    7.0
    (6 ratings)
    Likelihood to Renew
    8.8
    (9 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (4 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.8
    (4 ratings)
    8.0
    (1 ratings)
    User Testimonials
    LeadSquaredPipeline CRM
    Likelihood to Recommend
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pipeline CRM PipelineDeals
    If you have a small business where you are trying to keep things simple, then PipelineDeals is a perfect fit. Once you get to where you are wanting to tie your marketing efforts and create marketing campaigns that are tied to leads, it starts to miss the mark
    Incentivized
    Read full review
    Pros
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Pipeline CRM PipelineDeals
    • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
    • Reporting: We were able to setup all types of reporting and tracking.
    • Ease of Use: While the platform was powerful, it was always easy to use.
    Incentivized
    Read full review
    Cons
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
    Incentivized
    Read full review
    Likelihood to Renew
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Pipeline CRM PipelineDeals
    If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
    Incentivized
    Read full review
    Usability
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Pipeline CRM PipelineDeals
    The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
    Incentivized
    Read full review
    Support Rating
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Pipeline CRM PipelineDeals
    Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
    Incentivized
    Read full review
    Alternatives Considered
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Pipeline CRM PipelineDeals
    The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
    Incentivized
    Read full review
    Return on Investment
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    Pipeline CRM PipelineDeals
    • Has made us understand sales tactics that are working
    • Easily create forecasting on growth in multiple categories
    • Understand our process and what we need to improve on in closing deals
    Incentivized
    Read full review
    ScreenShots

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

    Pipeline CRM Screenshots

    Screenshot of the Pipeline CRM main dashboardScreenshot of a Kanban viewScreenshot of a lead list viewScreenshot of the Pipeline CRM Help Center and Resources