LeadSquared vs. Maximizer CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.2 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Maximizer CRM
Score 7.0 out of 10
N/A
Maximizer CRM is a customer relationship management (CRM) software built to maximize sales leads and calls.
$29
Per User / Month
Pricing
LeadSquaredMaximizer CRM
Editions & Modules
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Small Office
$29
Per User / Month
Business Plus
$49
Per User / Month
Business Plus
$49
Per User / Month
Insights
$89
Per User / Month
Insights
$89
Per User / Month
Offerings
Pricing Offerings
LeadSquaredMaximizer CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$100 Per Account$29 per user/Month
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.All pricing in USD. Monthly no contract subscription option available.
More Pricing Information
Community Pulse
LeadSquaredMaximizer CRM
Features
LeadSquaredMaximizer CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
Ratings
10% below category average
Maximizer CRM
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages5.80 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting5.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
Ratings
3% above category average
Maximizer CRM
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management5.10 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
Ratings
52% below category average
Maximizer CRM
-
Ratings
Calendaring2.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
Ratings
14% below category average
Maximizer CRM
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
Ratings
9% above category average
Maximizer CRM
-
Ratings
API10.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.8
Ratings
124% below category average
Customer data management / contact management00 Ratings1.10 Ratings
Workflow management00 Ratings1.10 Ratings
Territory management00 Ratings1.10 Ratings
Opportunity management00 Ratings1.10 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.10 Ratings
Contract management00 Ratings3.10 Ratings
Quote & order management00 Ratings1.10 Ratings
Interaction tracking00 Ratings4.00 Ratings
Channel / partner relationship management00 Ratings2.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
149% below category average
Case management00 Ratings1.10 Ratings
Call center management00 Ratings1.10 Ratings
Help desk management00 Ratings1.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
149% below category average
Lead management00 Ratings1.10 Ratings
Email marketing00 Ratings1.10 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
149% below category average
Task management00 Ratings1.10 Ratings
Billing and invoicing management00 Ratings1.10 Ratings
Reporting00 Ratings1.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
149% below category average
Forecasting00 Ratings1.10 Ratings
Pipeline visualization00 Ratings1.10 Ratings
Customizable reports00 Ratings1.10 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
149% below category average
Custom fields00 Ratings1.10 Ratings
Custom objects00 Ratings1.00 Ratings
Scripting environment00 Ratings1.10 Ratings
API for custom integration00 Ratings1.10 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
153% below category average
Single sign-on capability00 Ratings1.10 Ratings
Role-based user permissions00 Ratings1.10 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
148% below category average
Social data00 Ratings1.10 Ratings
Social engagement00 Ratings1.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.0
Ratings
152% below category average
Marketing automation00 Ratings1.00 Ratings
Compensation management00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
Ratings
148% below category average
Mobile access00 Ratings1.10 Ratings
Best Alternatives
LeadSquaredMaximizer CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredMaximizer CRM
Likelihood to Recommend
7.0
(0 ratings)
1.1
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
1.0
(0 ratings)
Support Rating
9.8
(0 ratings)
1.0
(0 ratings)
User Testimonials
LeadSquaredMaximizer CRM
Likelihood to Recommend
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Maximizer CRM is a great tool for customer relationship management. I would like to see more integration with other CRM programs to allow existing data to be easily imported. I would like to see an expanded calendar with better visibility to different users. For the price, it is a very powerful tool that we use daily.
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Pros
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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  • Their sales team is engaging
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Cons
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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  • The integration into email could be smoother
  • It is could use a better database for tracking installed equipment
  • The import of contacts is clunky
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Likelihood to Renew
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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We are heavily entrenched in Maximizer and trying to pull our data out and into another CRM, with the same amount of customization and workflow would take a lot of effort.
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Usability
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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The CRM didn’t have the capability I expected
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Support Rating
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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The support staff are very knowledgeable and competent. Never really had an issue with them not knowing what they are doing.
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Alternatives Considered
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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I’d definitely rate them the lowest, simply for the fact that their final interactions with me were far from professional. I was genuinely stunned at [what seemed to me like] this company’s arrogance and unwillingness to look at my issues from my company’s perspective. Over a little money, they made a dissatisfied customer out of me.
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Return on Investment
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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  • Worth it for the money you put in.
  • Though there are more popular CRM's, they all come with a high cost for something we actually don't use much.
  • Maximizer should collaborate with more products.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Maximizer CRM Screenshots

Screenshot of Maximizer CRM Logo