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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score5.9 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    LeadSquared

    Score7.2 out of 10
    N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Pricing
    KeapLeadSquared
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Offerings
    Pricing Offerings
    KeapLeadSquared
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$100 Per Account
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.Additional add-ons and modules available for expanded functionality. Special pricing for startups.
    More Pricing Information
    Community Pulse
    KeapLeadSquared
    Considered Both Products
    Keap
    No answer on this topic
    LeadSquared
    Chose LeadSquared
    Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
    Incentivized
    Chose LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    71 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    70 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    71 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    63 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    66 Answers
    No answers on this topic
    Features
    KeapLeadSquared
    CRM Project Management
    Comparison of CRM Project Management features of Keap and LeadSquared
    Feature
    Keap
    7.7
    29 Ratings
    14% below category average
    LeadSquared
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and LeadSquared
    Feature
    Keap
    7.0
    150 Ratings
    17% below category average
    LeadSquared
    7.4
    39 Ratings
    11% below category average
    WYSIWYG email editor9.050 Ratings7.035 Ratings
    Dynamic content8.947 Ratings7.027 Ratings
    Landing pages5.9134 Ratings5.832 Ratings
    A/B testing6.410 Ratings8.110 Ratings
    Mobile optimization6.3124 Ratings6.033 Ratings
    Email deliverability reporting7.5149 Ratings5.039 Ratings
    List management8.4147 Ratings9.038 Ratings
    Triggered drip sequences9.049 Ratings10.024 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and LeadSquared
    Feature
    Keap
    7.3
    151 Ratings
    12% below category average
    LeadSquared
    8.5
    40 Ratings
    3% above category average
    Lead nurturing automation7.5146 Ratings10.038 Ratings
    Lead scoring and grading6.2128 Ratings9.039 Ratings
    Data quality management6.7129 Ratings5.116 Ratings
    Automated sales alerts and tasks7.3138 Ratings10.036 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and LeadSquared
    Feature
    Keap
    7.7
    89 Ratings
    10% above category average
    LeadSquared
    4.1
    25 Ratings
    52% below category average
    Calendaring8.388 Ratings2.114 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and LeadSquared
    Feature
    Keap
    5.2
    148 Ratings
    28% below category average
    LeadSquared
    6.0
    39 Ratings
    14% below category average
    Dashboards7.255 Ratings6.039 Ratings
    Standard reports3.6144 Ratings8.039 Ratings
    Custom reports4.7136 Ratings4.033 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and LeadSquared
    Feature
    Keap
    5.5
    142 Ratings
    39% below category average
    LeadSquared
    9.0
    35 Ratings
    9% above category average
    API4.7126 Ratings10.031 Ratings
    Role-based workflow & approvals6.4108 Ratings8.030 Ratings
    Customizability5.4138 Ratings10.035 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Best Alternatives
    KeapLeadSquared
    Small Businesses
    LeadSquared
    Score7.2 out of 10
    Keap
    Score5.9 out of 10
    Medium-sized Companies
    LeadSquared
    Score7.2 out of 10
    No answers on this topic
    Enterprises
    LeadSquared
    Score7.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapLeadSquared
    Likelihood to Recommend
    7.2
    (209 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    8.8
    (9 ratings)
    Usability
    9.0
    (26 ratings)
    9.0
    (4 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    9.8
    (4 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapLeadSquared
    Likelihood to Recommend
    Keap
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pros
    Keap
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Cons
    Keap
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Likelihood to Renew
    Keap
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Usability
    Keap
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Reliability and Availability
    Keap
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    LeadSquared
    No answers on this topic
    Performance
    Keap
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    LeadSquared
    No answers on this topic
    Support Rating
    Keap
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    In-Person Training
    Keap
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    LeadSquared
    No answers on this topic
    Online Training
    Keap
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    LeadSquared
    No answers on this topic
    Implementation Rating
    Keap
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    LeadSquared
    No answers on this topic
    Alternatives Considered
    Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Scalability
    Keap
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    LeadSquared
    No answers on this topic
    Return on Investment
    Keap
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation