LeadGrabber Pro vs. TechTarget Priority Engine

LeadGrabber Pro is an effective tool for prospecting for B2B organizations that have a need to prospect a large pool of potential prospects. Within a year period under one license, you are able to find up to 100.000 prospects using Linkedin. This is helpful for organizations who would like to contact many prospects within a year.

LeadGrabber Pro might be less relevant for businesses who are more focused on B2C sales or B2B organization that very niche and don't have a large pool of prospects they need to contact.

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Walk-away functionality: just click on the "Grab" button, and a list is automatically built for you
• Appends email addresses to contacts -- via automated LinkedIn and Google searches
• Verifies email addresses, and provides a rating on the accuracy / deliverability of each email address

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• The Auto-Split function is not perfect ... for splitting large searches into smaller jobs.
• Occasionally I encounter something trivial that does not work, but eGrabber Tech Support is very responsive, and they issue a patch, within a day or two of my complaint.

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Only being 1 month in, I will have to wait longer before knowing what kind of ROI and results I will have at the years end.

The software is extremely easy to use and does exactly what it was intended for - effortlessly source contacts in bulk.

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

The support team responds super fast and don't quit until the issue is resolved, you can't ask for more!

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

It was very easy!

I would recommend using LeadGrabber Pro in combination with LinkedIn and/or ZoomInfo as it is meant to be used with them. The tool allows you to effortlessly source thousands of new contacts each week and to do so in bulk. LeadGrabber Pro removes almost all of the manual labor of sourcing contacts and is an invaluable resource for any sales team. At the current price point, it is much more cost-effective than purchasing lists or building customized lists through a 3rd party and also much more accurate.

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• We've been running LeadGrabber Pro for nearly one year. The initial investment in the program was around $3,000 and we've invested about $7,000 into an employee managing this program for us. So the total investment on our end has been around $10,000 in the program. Within the first year, we've closed $129,000 in sales, which is an 1190% increase in our investment. We also have about $200,000 in pipeline value of potential opportunities that could close in the next year. LeadGrabber Pro has definitely been a positive revenue generator for us and will continue using the service this upcoming year.

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized