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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score9.4 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A

    VisitorTrack

    Score10 out of 10
    N/AVisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…

    $199

    per month

    Pricing
    Lead ForensicsVisitorTrack
    Editions & Modules
    No answers on this topic
    VisitorTrack
    $199.00
    per month
    Offerings
    Pricing Offerings
    Lead ForensicsVisitorTrack
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—VisitorTrack plans start at $199
    More Pricing Information
    Community Pulse
    Lead ForensicsVisitorTrack
    Considered Both Products
    Lead Forensics
    No answer on this topic
    netFactor
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    50 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    44 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    53 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    45 Answers
    No answers on this topic
    Features
    Lead ForensicsVisitorTrack
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics and VisitorTrack
    Feature
    Lead Forensics
    8.1
    22 Ratings
    1% above category average
    VisitorTrack
    -
    Ratings
    Lead Conversion Tracking7.917 Ratings00 Ratings
    Bounce Rate Measurement7.815 Ratings00 Ratings
    Device and Browser Reporting8.216 Ratings00 Ratings
    Pageview Tracking8.621 Ratings00 Ratings
    Event Tracking7.414 Ratings00 Ratings
    Reporting in real-time8.218 Ratings00 Ratings
    Referral Source Tracking8.417 Ratings00 Ratings
    Customizable Dashboards8.120 Ratings00 Ratings
    Best Alternatives
    Lead ForensicsVisitorTrack
    Small Businesses
    StatCounter
    Score9 out of 10
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Siteimprove
    Score10 out of 10
    Siteimprove
    Score10 out of 10
    Enterprises
    Chartbeat
    Score6.9 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead ForensicsVisitorTrack
    Likelihood to Recommend
    9.5
    (41 ratings)
    10.0
    (7 ratings)
    Usability
    9.0
    (23 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.1
    (3 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Lead ForensicsVisitorTrack
    Likelihood to Recommend
    Lead Forensics
    Lead Forensics was especially effective in identifying returning visitors from existing customer accounts. This allowed me to proactively reach out, understand their interests based on web activity, and successfully expand the scope of services they were already purchasing. It's less appropriate for brand-new lead generation, as it doesn’t capture anonymous traffic without prior engagement or recognizable IP data.
    Incentivized
    Read full review
    netFactor
    VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
    Read full review
    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    netFactor
    • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
    • Built-in contact searches for company to generate a specific marketing list
    Incentivized
    Read full review
    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    netFactor
    • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
    • It would be great to see some more 'how to' video's in the help section.
    Read full review
    Usability
    Lead Forensics
    Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.
    Read full review
    netFactor
    No answers on this topic
    Support Rating
    Lead Forensics
    [Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
    Incentivized
    Read full review
    netFactor
    VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
    Incentivized
    Read full review
    Alternatives Considered
    Lead Forensics
    We used to use Visual Visitor. This would give us an email every time someone visited our website. This would give all the information like Lead Forensics does but in a smaller quantity. It used to not integrate with WIX but now it does. We selected Lead Forensics because we saw our site activity was high & wanted to see who was on the site and because of WIX
    Incentivized
    Read full review
    netFactor
    VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
    Read full review
    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    netFactor
    • Ability to identify some key search terms used and make sure they have a presence on our web site
    • Ability to see when new prospects visit our site so we can time follow ups accordingly
    • Ability to set triggers on high value prospects which helps save time (I am a one man team)
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

    VisitorTrack Screenshots

    Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target