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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score9.4 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A

    StatCounter

    Score9 out of 10
    N/AWeb analytics product designed for SMB.s Statistics collected are based on page loads.

    $5

    per month

    Pricing
    Lead ForensicsStatCounter
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead ForensicsStatCounter
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lead ForensicsStatCounter
    Considered Both Products
    Lead Forensics
    No answer on this topic
    StatCounter
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    50 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    44 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    53 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    45 Answers
    No answers on this topic
    Features
    Lead ForensicsStatCounter
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics and StatCounter
    Feature
    Lead Forensics
    8.1
    22 Ratings
    1% above category average
    StatCounter
    -
    Ratings
    Lead Conversion Tracking7.917 Ratings00 Ratings
    Bounce Rate Measurement7.815 Ratings00 Ratings
    Device and Browser Reporting8.216 Ratings00 Ratings
    Pageview Tracking8.621 Ratings00 Ratings
    Event Tracking7.414 Ratings00 Ratings
    Reporting in real-time8.218 Ratings00 Ratings
    Referral Source Tracking8.417 Ratings00 Ratings
    Customizable Dashboards8.120 Ratings00 Ratings
    Best Alternatives
    Lead ForensicsStatCounter
    Small Businesses
    StatCounter
    Score9 out of 10
    Matomo Analytics
    Score7.8 out of 10
    Medium-sized Companies
    Siteimprove
    Score10 out of 10
    Siteimprove
    Score10 out of 10
    Enterprises
    Chartbeat
    Score6.9 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead ForensicsStatCounter
    Likelihood to Recommend
    9.5
    (41 ratings)
    9.6
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (7 ratings)
    Usability
    9.0
    (23 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Lead ForensicsStatCounter
    Likelihood to Recommend
    Lead Forensics
    Lead Forensics was especially effective in identifying returning visitors from existing customer accounts. This allowed me to proactively reach out, understand their interests based on web activity, and successfully expand the scope of services they were already purchasing. It's less appropriate for brand-new lead generation, as it doesn’t capture anonymous traffic without prior engagement or recognizable IP data.
    Incentivized
    Read full review
    StatCounter
    Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
    Read full review
    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    StatCounter
    • I can visit my site in real time showing pages visited and the duration of the visit.
    • It shows very detailed data on where visitors came from.
    • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
    Incentivized
    Read full review
    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    StatCounter
    • I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
    • Maybe put the average time on site on the same chart as the visitors and page views graphs.
    • I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
    Read full review
    Likelihood to Renew
    Lead Forensics
    No answers on this topic
    StatCounter
    I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
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    Usability
    Lead Forensics
    Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.
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    StatCounter
    I never have to call tech support and never get frustrated because I can't get the information that I need.
    Read full review
    Support Rating
    Lead Forensics
    [Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
    Incentivized
    Read full review
    StatCounter
    No answers on this topic
    Alternatives Considered
    Lead Forensics
    We used to use Visual Visitor. This would give us an email every time someone visited our website. This would give all the information like Lead Forensics does but in a smaller quantity. It used to not integrate with WIX but now it does. We selected Lead Forensics because we saw our site activity was high & wanted to see who was on the site and because of WIX
    Incentivized
    Read full review
    StatCounter
    Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
    Incentivized
    Read full review
    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    StatCounter
    • StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.