Later Social vs. Socedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Socedo
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
The Socedo platform provides automated social media lead generation at scale. Sales and marketing professionals use Socedo to find leads based on a targeted social buyer persona of keywords, hashtags, location, and real-time behavior. Socedo automatically initiates engagement with leads on Twitter through a light, medium, and heavy touch approach.
$100
per month
Pricing
Later SocialSocedo
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Socedo
$100.00
per month
Offerings
Pricing Offerings
Later SocialSocedo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.Socedo's cloud-based software as a service (SaaS) is priced on a subscription basis. The vendor offers pricing models for small, medium and larger enterprises. The rate is determined by a few factors: Number of prospects engaged with; Number of leads with corporate email addresses exported; Number of campaigns run; Integrations with CRM or Marketing Automation systems; Whether the organization utilizes the vendor's Managed Services. All packages come with a standard six months agreement. The vendor does charge a small, one-time onboarding fee.
More Pricing Information
Community Pulse
Later SocialSocedo
Features
Later SocialSocedo
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
Socedo
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization9.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
Socedo
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook7.00 Ratings00 Ratings
LinkedIn5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube4.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
Socedo
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
Socedo
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Later SocialSocedo
Small Businesses
CoSchedule Marketing Suite
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Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialSocedo
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Later SocialSocedo
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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Socedo is very well suited to B2C style businesses that want to grow their following on Twitter but in a targeted way. It is perfect for starting the conversation with those users and directing them to offers and/or gated content.
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Targeting the right Twitter followers.
  • Connecting with Twitter followers.
  • Engaging with your new followers.
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Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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  • The dashboard can be clunky.
  • Cost price is a little high for many.
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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No answers on this topic
Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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No answers on this topic
Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
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Socedo differs from Narrow in that it requires manual approval of the accounts you wish to follow where Narrow is much more automated in its approach. Socedo also provides additional functionality that is lacking in Narrow with the automated messages that can also be A/B split tested.
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • We have grown our Twitter followers significantly.
  • Socedo has directed a large number of our followers to our website so our traffic has increased.
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ScreenShots

Socedo Screenshots

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