Later Social vs. neontools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.6 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
neontools
Score 9.0 out of 10
N/A
Create short links and track clicks (neon.ly): Transform URLs into customised short links and gather analytical data about clicks. Create micro landing pages (neon.page): Create small landing pages with multiple links. For example for an Instagram biography or as a simple portfolio website. Audit and sort Instagram accounts: Collect meaningful data about…N/A
Pricing
Later Socialneontools
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Later Socialneontools
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later Socialneontools
Features
Later Socialneontools
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
neontools
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization9.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
neontools
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook7.00 Ratings00 Ratings
LinkedIn5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube4.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
neontools
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
neontools
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Later Socialneontools
Small Businesses
CoSchedule Marketing Suite
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Score 10.0 out of 10
Growave
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Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later Socialneontools
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Later Socialneontools
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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Neontools
makes it easy to target Facebook ad audiences with additional options and
guidelines.



Neontools is
useful for determining the reach and traffic of our online ads.



Neontools is
excellent for building UTM URLs that will allow us to properly monitor our
users.



Neontools is
useful for creating QR codes and linking them to neon.ly URLs to track scans
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Neontools stands out for displaying all our relationships and social accounts on a single page.
  • Neontools is great to use for Instagram bios and other social media profiles.
  • We can use Neontools to change our URLs and use custom domains instead of domain names.
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Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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  • It would be wonderful if Neontools showed a more modern user interface to the eye; the current one still seems a bit opaque.
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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No answers on this topic
Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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No answers on this topic
Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
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Neontools is
virtuoso; Provides excellent customer support in any kind of emergency, is a great tool
as a URL shortener, hashtag analyzer, and for social IG audits.
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • Neontools is a fantastic tool for evaluating the engagement and reach of our advertising budget.
  • Neontools is great for uncovering hidden interests to effectively target our audience through Facebook Ads, as well as a UTM generator for designing our own campaigns.
  • The use of Neontools for the analysis and aggregation of commercial accounts in social networks leads to the construction of our own samples.
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ScreenShots

neontools Screenshots

Screenshot of Neontools 8-in-1 start pageScreenshot of Example of a neon.page! Create your micro landing pages in no time.Screenshot of The neon.ly URL Shortener with integrated analytics.Screenshot of Neontools hashtag analyzer to search, group and sort big or small hashtags for your posts and campaigns.Screenshot of Neontools Social Audit to audit, group, and sort IG accounts for you or your clients.