Later Social vs. MobileMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
MobileMonkey
Score 8.0 out of 10
N/A
MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot analytics, drip campaigns, etc.). MobileMonkey acquired ChattyPeople to extend their chatbot building capabilities.
$21.75
per month
Pricing
Later SocialMobileMonkey
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Pro
$21.75
per month
Unicorn
$51.00
per month
Team
$299.00
per month
Offerings
Pricing Offerings
Later SocialMobileMonkey
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialMobileMonkey
Features
Later SocialMobileMonkey
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
MobileMonkey
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization9.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
MobileMonkey
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook7.00 Ratings00 Ratings
LinkedIn5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube4.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
MobileMonkey
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
MobileMonkey
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Later SocialMobileMonkey
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialMobileMonkey
Likelihood to Recommend
10.0
(0 ratings)
6.5
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
7.2
(0 ratings)
User Testimonials
Later SocialMobileMonkey
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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MobileMonkey is an excellent tool for those wanting to automate their communication on their Facebook business page and having zero knowledge on how to use Messenger and Chatbots. MobileMonkey provides plenty of education, training, and webinars on how to use its features. This tool is great no matter the size of your business, and indeed does help you to understand how to create messenger bots and flow that work for your business and customers.
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Mobile onkey is fun on your facebook page - it delivers customizable chats to people based on what you put in and segments you build
  • MobileMonkey can be placed on your website and not just your facebook page, which makes it a 2-1 product
  • It uses Facebook software which everyone is familiar with as a basis to the platform, making it really easy to visitors to use.
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Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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  • To integrate with a lot more business tools.
  • Slow with development of new features.
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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No answers on this topic
Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Their terrible marketing ethics. MobileMonkey sent me numerous emails (after I had unsubscribed several times), bot messages on Facebook, and auto-mated e-mail marketing newsletters. It's as if they either don't give AF or their 'unsubscribe' link is fake and does absolutely nothing. They have called me 6 in the morning twice already (all within 4 days!!). Every time they email me I reply with please unsubscribe. Not only they haven't replied to my concerns, but the same person, David Mercurio, their "Senior Account Executive" has continued to spam me, trying to upsell me with his template messages. This is just absurd! I wouldn't recommend them to anyone. I have received less spam from signing up on unknown shady websites than I have from MobileMonkey. Shame on them for creating such an image for our industry!
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Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
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MobileMonkey is a lot less expensive than both Olark and Drift. We chose MobileMonkey because we were hoping the familiar interface and integration between social and the website would drive more interest which would lead to conversion and revenue. It's more of a chatbot than Intercom in that Intercom is really good for customer support, but MM is a nice way to get people interested by sharing high level data through a conversation that doesn't require a real person. However, Olark, Drift, and Intercom all integrate with the major CRMs and marketing automation platforms which gives them a real edge over MobileMonkey at this time.
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • It has become a quick sunk-cost due to the amount of time I had to spend ignoring/blocking their unsolicited marketing/communication attempts.
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ScreenShots