Later Social vs. Meta Commerce Manager

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.

Incentivized

Orders from Facebook and Instagram are imported into our platform seamlessly. They automatically get marked as shipped and updated with tracking when we ship them out. Customer communication is not the best, due to site issues. If there is an issue with an order, we frequently need to revisit these orders to communicate with the customer because of error messages when trying to contact them.

Incentivized

• Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
• Great analytics available for Instagram - something that lacks on many other platforms.
• The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
• It's easy to switch between accounts if you are managing multiple brands and platforms.

Incentivized

• Targeted ads.
• Analytics.
• Simplicity (at basic level).

Incentivized

• Would be wonderful if there was a way to copy posts easily.
• Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
• Would be nice to be able to schedule posts to Facebook Groups.

Incentivized

• Nuances of service are confusing.
• Pricing is all over the place.
• Customer services can be lacking.

Incentivized

The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!

Incentivized

Site navigation isn't the best, but there are many tools available for you to use. Plenty of data on metrics and everything else you would be looking for on a platform like this.

Incentivized

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.

Incentivized

You can only contact support via Facebook Messenger. They are fairly quick to respond, but cannot always help you. When items get falsely flagged as inappropriate for the platform, it is a crap shoot whether or now submitting them to be re-evaluated will pan out.

Incentivized

It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.

Incentivized

Using an outside product, such as Hootsuite, is mostly a lot easier for our organization than Meta Commerce Manager. Hootsuite (or software like it) is simpler to understand, presents a better analytic user interface, and feels more cost-effective. Automating process is simpler with Hootsuite. Navigating Meta's various help websites is a disaster, as they have many different, conflicting, and/or outdated pieces of advice.

Incentivized

• Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
• Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!

Incentivized

• Community engagement.
• Needs better and more simple analytics.
• Needs trainings.

Incentivized