Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
Later Social
Loomly
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
Later Social
Loomly
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
33% discount available for annual subscription.
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More Pricing Information
Community Pulse
Later Social
Loomly
Features
Later Social
Loomly
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
Loomly
8.4
Ratings
4% above category average
Content planning and scheduling
10.00 Ratings
8.90 Ratings
Content optimization
9.00 Ratings
9.00 Ratings
Workflow management
8.00 Ratings
8.50 Ratings
Audience targeting
00 Ratings
7.50 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
Loomly
8.7
Ratings
3% above category average
Twitter
7.00 Ratings
8.90 Ratings
Facebook
7.00 Ratings
8.90 Ratings
LinkedIn
5.00 Ratings
9.40 Ratings
Instagram
10.00 Ratings
8.90 Ratings
Pinterest
10.00 Ratings
8.90 Ratings
YouTube
4.00 Ratings
8.00 Ratings
Google+
00 Ratings
8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
Loomly
8.0
Ratings
1% above category average
Campaign success analytics
4.00 Ratings
9.00 Ratings
Real-time tracking
00 Ratings
7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
Loomly
7.8
Ratings
3% below category average
Mobile access
10.00 Ratings
7.00 Ratings
Role-based user permissions & privileges
00 Ratings
8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Loomly
7.7
Ratings
3% below category average
Customer interaction histories
00 Ratings
8.00 Ratings
Bulk actions
00 Ratings
7.40 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!