Later Social vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.6 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
Later SocialLoomly
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
Later SocialLoomly
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialLoomly
Features
Later SocialLoomly
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
Loomly
8.4
Ratings
4% above category average
Content planning and scheduling10.00 Ratings8.90 Ratings
Content optimization9.00 Ratings9.00 Ratings
Workflow management8.00 Ratings8.50 Ratings
Audience targeting00 Ratings7.50 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
Loomly
8.7
Ratings
3% above category average
Twitter7.00 Ratings8.90 Ratings
Facebook7.00 Ratings8.90 Ratings
LinkedIn5.00 Ratings9.40 Ratings
Instagram10.00 Ratings8.90 Ratings
Pinterest10.00 Ratings8.90 Ratings
YouTube4.00 Ratings8.00 Ratings
Google+00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
Loomly
8.0
Ratings
1% above category average
Campaign success analytics4.00 Ratings9.00 Ratings
Real-time tracking00 Ratings7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
Loomly
7.8
Ratings
3% below category average
Mobile access10.00 Ratings7.00 Ratings
Role-based user permissions & privileges00 Ratings8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Loomly
7.7
Ratings
3% below category average
Customer interaction histories00 Ratings8.00 Ratings
Bulk actions00 Ratings7.40 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
Loomly
8.0
Ratings
3% above category average
Content marketing00 Ratings8.00 Ratings
Paid media management00 Ratings8.00 Ratings
Campaigns and promotions00 Ratings8.00 Ratings
Best Alternatives
Later SocialLoomly
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialLoomly
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.4
(0 ratings)
8.4
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Later SocialLoomly
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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Likelihood to Renew
No answers on this topic
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
Read full review
Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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The chat feature is 10/10
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Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
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I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View