Instapage vs. Landingi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Landingi
Score 9.8 out of 10
N/A
Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.
$0
per month
Pricing
InstapageLandingi
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Free
$0
per month
Lite
$29
per month
Professional
$49
per month
Agency
$149
per month
Unlimited
$1,000
per month
Offerings
Pricing Offerings
InstapageLandingi
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
InstapageLandingi
Features
InstapageLandingi
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
Ratings
20% above category average
Landingi
-
Ratings
Landing page A/B testing:8.00 Ratings00 Ratings
Dynamic page text replacement7.30 Ratings00 Ratings
Real-time analytics dashboard8.00 Ratings00 Ratings
SEO tools7.70 Ratings00 Ratings
Optimization recommendations7.00 Ratings00 Ratings
User Ratings
InstapageLandingi
Likelihood to Recommend
7.7
(0 ratings)
9.8
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
InstapageLandingi
Likelihood to Recommend
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Landingi is extremely powerful if you need to build quick, beautiful, high-converting landing pages for social media campaigns or PPC/paid traffic campaigns. Pages built with it won't likely be great SEO-wise, so I wouldn't count on ranking these landing pages for organic traffic from the search engines, but if you drive traffic by any other means and don't currently send your visitors to well-designed landing pages, you're likely missing out on a lot of leads and sales--and Landingi makes is very easy to create these landing pages quickly.
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Pros
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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  • We can build quick Landing Pages
  • We can integrate with the many third party email apps like Mailchimp, Drip, ActiveCampaing and many more
  • We also easily can manage leads by integrating with CRMs like PipeDrive, HubSpot.
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Cons
  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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  • Responsive layout is very clunky at times. Moving an element around may require serious adjustment in different screen sizes.
  • I'd love the option to simply copy and paste a whole section, for times when I have two similar pages and want to add a new section to both.
  • I'd like to see lead information in the email, instead of having to log in to see the lead.
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Usability
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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No answers on this topic
Support Rating
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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I haven't ever reached out to Landingi support, so I really don't know what their support is like. I just didn't want to give them a lower score since I don't know how good or bad it is. They've created a great product and I haven't had any bugs or issues, and have been able to figure out how to utilize the features I'm interested in by messing around with the interface or looking at their blog posts/updates.
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Alternatives Considered
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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I've never used a kind-for-kind alternative. Leadpages is generally the market leader, has way more features, and comes in at a much higher price point. Wix is for building rudimentary websites, and offers no integrations outside of their own ecosystem. However, in general, if you need to create anything more than just simple landing pages, I'd recommend Thrive Architect. It's also a front-end builder, but it's for an entire Wordpress site. Again though, it's apples and oranges when it comes to comparing Landingi. I selected Landingi because I was able to obtain it for a one-time price. At the end of the day, I would recommend it as long as they get their spam issues resolved.
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Return on Investment
  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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  • We save an estimates 12 hours a month on landing page creation.
  • ROI was realized within the first month of using Landingi.
  • We are able to offer marketing services to a wider range of niches due to the speed of our landing page creation process.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.

Landingi Screenshots

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