Klaviyo vs. Net-Results

Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.

Incentivized

It's great for a small to medium-sized marketing team. We manage it with just a two person marketing staff. It also works well with the Professional version of Salesforce. It works well for moderately skilled marketers, meaning ones that might not have previous marketing automation experience or lots of digital experience. The other options are much more complex. Hope that helps!

• I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
• Klaviyo helps me to measure the success of email campaigns.
• Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.

Incentivized

• Visibility - Net-Results provides an excellent view into the current state of our prospects. We can understand how prospects are engaging with our assets, create detailed segments, and track prospects through the different stages of our nurturing campaigns.
• Responsive email design - Net-Results has an excellent drag and drop email builder that uses responsive email designs. It is the easiest email builder I've ever used and the emails look great on both desktop and phones.
• Support - Obviously support is not a product feature, but it is one of the most important aspects to consider when choosing solutions. Net-Results in the front of the pack when it comes to support. Their support team is intelligent, responsive, and is able to provide a resolution often in only one or two emails.
• Campaign flexibility - There is a great deal of flexibility when it comes to structuring campaigns. Between segmentation and logical branching Net-Results is able to execute campaigns just as you envision them. They've done a nice job making the campaign complexity scalable, allowing simple campaigns to be created with ease.

• At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
• Can be pricey depending on company and email list.
• Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.

Incentivized

• Adding new contacts to our contact list. I would love integrations with Outlook. I am communicating with new people every day and it would be awesome to be able to tag a new contact and automatically add that person to an appropriate contact segment without logging in and manually adding a new contact (which I rarely do)

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.

It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.

Incentivized

Net-Results is 10X more powerful than HubSpot, which to us was a basic marketing automation implementation that focused only on top of funnel acquisition. Net-Results is structured for the marketing automation power user whereas Pardot is structured for the generic marketing professional. Net-Results lacks in the enterprise level functionalities that Pardot has. But Net-Results excels in the flexibility and customizability of campaigns where Pardot is more limited in terms of how you can send and what you can send based on variables

• we have grown our revenue significantly without increasing our spend. This is critical.
• retention rate has gone up tremendously with specific campaigns and audience targeting
• would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations

Incentivized

• Our email open and click rates have increased as a result of our better ability to target the right audience.
• Our ability to track engagement has enabled us to improve content.
• We have seen an increase in the number of registrants per auction as a result of better marketing.