KickFire vs. UpLead

I've only used KickFire in sales but it's great

Incentivized

This is a highly recommended product. The
platform is compiled of all the good features to be a part of any organization
of any masses. The
account-based product marketing which is one of the best features in UpLead
which allows users to target the audience which is the best for the product and
help in increasing conversion. It provides data of different companies and
contacts with the picture, email addresses, and social media accounts.

Incentivized

• Validating HQ location and HQ phone number
• Finding direct phone lines and emails for prospects
• Filter
• Drilling down to specific departments and the contacts within each

Incentivized

• UpLead is the best lead database in terms of price per lead and provided the most accurate and valid emails.
• It constantly updates their list and adding new people, companies and removes bad leads. However, you need to very careful when you are filtering and sorting data, and any wrong selection can cause tons of garbage leads/ emails.
• It allows us to send the information directly to our CRM, saving me time and keeping us organized.
• We especially appreciate the real-time email verification feature of UpLead.

• KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.

Incentivized

• I would like to see an easier way to enter a contacts name to get immediate information
• I would like to see more access to comparable competitors to the company I am searching
• It would be great if UpLead would suggest targets based upon criteria I can load

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

Incentivized

It was designed for people who are business users, not tech users.

Incentivized

The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man

We've never had any outages in the 7+ years using the system.

Incentivized

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

Incentivized

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

Incentivized

i like their support bot.

Incentivized

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

Incentivized

Don't hesitate to contact VisiStat support. They are extremely helpful.

Incentivized

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

These both software are the lead bases but both have differences, and UpLead is a better database than ZoomInfo. The major difference that I encountered while using ZoomInfo was that a lot of my emails bounced back. On the other hand, UpLead has real-time email verification. So, there was a high chance when using ZoomInfo that a large number of my emails were bounced back as the email ids were either fake or didn't even exist in the first place.

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

Incentivized

• KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
• KickFire shaped our new strategy for our account-based marketing and sales model.

Incentivized

• We use the data to conduct highly targeted email campaigns, on average we're seeing open rates anywhere from 35% to 60% which is very good.
• We have been able to reduce our cost per lead (CPL) by 20% using UpLead.
• Using their intent data we can now actively market to warm leads.