Keap vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
KeapWix
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
KeapWix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
KeapWix
Features
KeapWix
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
Ratings
14% below category average
Wix
-
Ratings
Task management8.80 Ratings00 Ratings
Billing and invoicing management7.40 Ratings00 Ratings
Reporting7.10 Ratings00 Ratings
Automated CRM activity logging6.40 Ratings00 Ratings
Sales pipeline management9.10 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
7.0
Ratings
17% below category average
Wix
-
Ratings
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.90 Ratings00 Ratings
Landing pages5.90 Ratings00 Ratings
A/B testing6.40 Ratings00 Ratings
Mobile optimization6.30 Ratings00 Ratings
Email deliverability reporting7.50 Ratings00 Ratings
List management8.40 Ratings00 Ratings
Triggered drip sequences9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
7.3
Ratings
12% below category average
Wix
-
Ratings
Lead nurturing automation7.50 Ratings00 Ratings
Lead scoring and grading6.20 Ratings00 Ratings
Data quality management6.70 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Automated follow-ups9.10 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
7.7
Ratings
10% above category average
Wix
-
Ratings
Calendaring8.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
5.2
Ratings
28% below category average
Wix
-
Ratings
Dashboards7.20 Ratings00 Ratings
Standard reports3.60 Ratings00 Ratings
Custom reports4.70 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.5
Ratings
39% below category average
Wix
-
Ratings
API4.70 Ratings00 Ratings
Role-based workflow & approvals6.40 Ratings00 Ratings
Customizability5.40 Ratings00 Ratings
Third-party software integrations7.30 Ratings00 Ratings
Mobile app for sales & marketing automation5.50 Ratings00 Ratings
Best Alternatives
KeapWix
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
10Web
10Web
Score 5.1 out of 10
Enterprises
LeadSquared
LeadSquared
Score 7.2 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapWix
Likelihood to Recommend
7.2
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
7.0
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
9.1
(0 ratings)
10.0
(0 ratings)
Support Rating
9.0
(0 ratings)
6.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
8.6
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
8.0
(0 ratings)
Configurability
2.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
1.0
(0 ratings)
9.0
(0 ratings)
Product Scalability
9.1
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
6.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
KeapWix
Likelihood to Recommend
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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In-Person Training
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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No answers on this topic
Online Training
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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No answers on this topic
Implementation Rating
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.