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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    LeadMaster

    Score8 out of 10
    N/ALeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

    $10

    per seat

    Pricing
    KeapLeadMaster
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Lead-Xpress
    $10
    per seat
    LeadMaster Standard Edition
    $50
    per seat
    Offerings
    Pricing Offerings
    KeapLeadMaster
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$500 hours required
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.There is no additional charge for the mobile version.
    More Pricing Information
    Community Pulse
    KeapLeadMaster
    Considered Both Products
    Keap
    No answer on this topic
    LeadMaster
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    71 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    70 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    71 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    63 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    66 Answers
    No answers on this topic
    Features
    KeapLeadMaster
    CRM Project Management
    Comparison of CRM Project Management features of Keap and LeadMaster
    Feature
    Keap
    7.7
    29 Ratings
    14% below category average
    LeadMaster
    6.5
    1 Ratings
    16% below category average
    Task management8.820 Ratings8.01 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings5.01 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and LeadMaster
    Feature
    Keap
    7.0
    150 Ratings
    16% below category average
    LeadMaster
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages5.9134 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization6.3124 Ratings00 Ratings
    Email deliverability reporting7.5149 Ratings00 Ratings
    List management8.4147 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and LeadMaster
    Feature
    Keap
    7.3
    151 Ratings
    12% below category average
    LeadMaster
    -
    Ratings
    Lead nurturing automation7.5146 Ratings00 Ratings
    Lead scoring and grading6.2128 Ratings00 Ratings
    Data quality management6.7129 Ratings00 Ratings
    Automated sales alerts and tasks7.3138 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and LeadMaster
    Feature
    Keap
    7.7
    89 Ratings
    10% above category average
    LeadMaster
    -
    Ratings
    Calendaring8.388 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and LeadMaster
    Feature
    Keap
    5.2
    148 Ratings
    28% below category average
    LeadMaster
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports3.6144 Ratings00 Ratings
    Custom reports4.7136 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and LeadMaster
    Feature
    Keap
    5.5
    142 Ratings
    39% below category average
    LeadMaster
    -
    Ratings
    API4.7126 Ratings00 Ratings
    Role-based workflow & approvals6.4108 Ratings00 Ratings
    Customizability5.4138 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    5.9
    1 Ratings
    27% below category average
    Customer data management / contact management00 Ratings7.01 Ratings
    Workflow management00 Ratings7.01 Ratings
    Territory management00 Ratings6.01 Ratings
    Opportunity management00 Ratings5.01 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
    Contract management00 Ratings6.01 Ratings
    Quote & order management00 Ratings3.01 Ratings
    Channel / partner relationship management00 Ratings6.01 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    7.0
    1 Ratings
    7% below category average
    Case management00 Ratings6.01 Ratings
    Call center management00 Ratings8.01 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    6.0
    1 Ratings
    23% below category average
    Lead management00 Ratings6.01 Ratings
    Email marketing00 Ratings6.01 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    6.0
    1 Ratings
    23% below category average
    Forecasting00 Ratings7.01 Ratings
    Pipeline visualization00 Ratings5.01 Ratings
    Customizable reports00 Ratings6.01 Ratings
    Customization
    Comparison of Customization features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    6.7
    1 Ratings
    11% below category average
    Custom fields00 Ratings8.01 Ratings
    Scripting environment00 Ratings6.01 Ratings
    API for custom integration00 Ratings6.01 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    8.0
    1 Ratings
    9% above category average
    Marketing automation00 Ratings8.01 Ratings
    Platform
    Comparison of Platform features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    9.0
    1 Ratings
    20% above category average
    Mobile access00 Ratings9.01 Ratings
    Security
    Comparison of Security features of Keap and LeadMaster
    Feature
    Keap
    -
    Ratings
    LeadMaster
    6.0
    1 Ratings
    32% below category average
    Role-based user permissions00 Ratings6.01 Ratings
    User Ratings
    KeapLeadMaster
    Likelihood to Recommend
    7.2
    (209 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (26 ratings)
    8.0
    (1 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    8.0
    (1 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapLeadMaster
    Likelihood to Recommend
    Keap
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    LeadMaster
    My company works with a client who offers a SaaS solution to
    the beauty sector. We had been using Salesforce for three years but needed a
    system with lead nurturing, workflow automation, and user-friendliness that
    Salesforce lacked without a hefty monthly price tag.

    We are taking use of LeadMaster's eMarketing, automation,
    and workflow management capabilities as well as the streamlined nature of the
    Professional Edition. We've been able to better regulate the sales process and
    boost our conversion rate as a result.

    We have been very pleased with LeadMaster's customer service
    and would suggest their product without reservation.
    Incentivized
    Read full review
    Pros
    Keap
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    LeadMaster
    • It has business app
    • Use the cloud based technology
    • No integrations at all
    • no communication gap
    • Software customizations as per your business and working
    • strong customer support
    Incentivized
    Read full review
    Cons
    Keap
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    LeadMaster
    • Need to give all features/access to top level designations of the company. (title based access/feature)
    • need to enhance more communication with team with real-time notifications.
    • Need to improve in deep reporting metrics
    Incentivized
    Read full review
    Likelihood to Renew
    Keap
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    LeadMaster
    No answers on this topic
    Usability
    Keap
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    LeadMaster
    My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
    Incentivized
    Read full review
    Reliability and Availability
    Keap
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    LeadMaster
    No answers on this topic
    Performance
    Keap
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    LeadMaster
    No answers on this topic
    Support Rating
    Keap
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    LeadMaster
    The reason to give this rating because of the following.

    1. Assessing the efficiency of campaigns involving
    several agencies and points of contact

    2. True close loop reporting

    3. The capacity to manage a channel through the use
    of features for updating leads and pipelines.

    4. Ensuring that no leads were lost and that they
    were always assigned to someone for follow-up, whether the lead originated
    through e-marketing, the filling out of a form on a website, or even a lead
    from a trade fair

    5. Creating a seamless connection between marketing
    and lead generating
    Incentivized
    Read full review
    In-Person Training
    Keap
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    LeadMaster
    No answers on this topic
    Online Training
    Keap
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    LeadMaster
    No answers on this topic
    Implementation Rating
    Keap
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    LeadMaster
    No answers on this topic
    Alternatives Considered
    Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    LeadMaster
    My client has been using Salesforce for the past two years,
    but they were looking for a system that would provide lead nurturing, workflow
    automation, and overall ease of use – functionality that was just not available
    within Salesforce without incurring a large, monthly fee. I'm using one of my
    clients who has been using Salesforce for the past two years.

    Because of LeadMaster's user-friendliness, robust automation
    and workflow management, and eMarketing capabilities, we have decided to employ
    the Professional Edition. As a result, we are able to better regulate the sales
    process and achieve a higher closure rate.
    Incentivized
    Read full review
    Scalability
    Keap
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    LeadMaster
    No answers on this topic
    Return on Investment
    Keap
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    LeadMaster
    • To mange the vendor/customer as per services or requirement helps to improve service wise business
    • reporting helps to know the service wise sale
    • a bit communication lag between team that create a delay in closing deal.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    LeadMaster Screenshots

    Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.