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Kapost vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

    Score8 out of 10
    N/AZywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
    Pricing
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Features
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Content Creation
    Comparison of Content Creation features of Kapost and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    Kapost
    8.2
    9 Ratings
    2% above category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    8.6
    1 Ratings
    7% above category average
    Ideation8.07 Ratings9.01 Ratings
    Approval workflows8.09 Ratings8.01 Ratings
    Content collaboration8.09 Ratings10.01 Ratings
    Content calendar8.09 Ratings8.01 Ratings
    Network for content licensing/production9.01 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kapost and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    Kapost
    8.0
    9 Ratings
    1% below category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    9.0
    1 Ratings
    10% above category average
    Content hub7.18 Ratings9.01 Ratings
    Forms / Gated content8.05 Ratings9.01 Ratings
    Embedded CTAs7.93 Ratings00 Ratings
    Content distribution9.07 Ratings9.01 Ratings
    Content promotion8.34 Ratings9.01 Ratings
    Content automation8.05 Ratings9.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kapost and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    Kapost
    8.0
    7 Ratings
    2% above category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    8.6
    1 Ratings
    9% above category average
    Audience profiling and targeting8.05 Ratings8.01 Ratings
    Closed-loop tracking and reporting8.06 Ratings8.01 Ratings
    Content performance analytics8.07 Ratings9.01 Ratings
    Campaign optimization dashboard8.05 Ratings9.01 Ratings
    Competitive analytics7.92 Ratings9.01 Ratings
    Best Alternatives
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Likelihood to Recommend
    7.0
    (12 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KapostZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Likelihood to Recommend
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Zywave
    It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
    Incentivized
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    Pros
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
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    Zywave
    • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
    • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
    • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
    Incentivized
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    Cons
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Zywave
    • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
    Incentivized
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    Likelihood to Renew
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Zywave
    No answers on this topic
    Usability
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
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    Zywave
    No answers on this topic
    Support Rating
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    Zywave
    No answers on this topic
    Alternatives Considered
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
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    Zywave
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
    Incentivized
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    Scalability
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Zywave
    No answers on this topic
    Return on Investment
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
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    Zywave
    • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
    • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
    Incentivized
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    ScreenShots

    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

    Product screenshot