Kameleoon vs. Unbounce

• We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
• The widget editor is intuitive and very easy to use, a lot of features are available without any code
• The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
• We strongly recommend Kameleoon !

As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.

Incentivized

• The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
• Great customer service and willingness to help with any of our questions.
• Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.

• AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
• Tracking code is easy to add. Follow the straightforward instructions in the back end
• Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire

Incentivized

• Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
• Their online tutorial could also be easily improved.
• If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.

• The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
• Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.

Incentivized

already renewed :)

Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software

Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion

unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt.

Incentivized

Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship).

Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.

Incentivized

Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.

Incentivized

The agency that helped create our new Headless website recommended Kameleoon and Growth book on top of the stalwart Optimizely. Our final round of POC was between Optimizely and Kameleoon, and the thing that pushed Kameleoon ahead was the size of their snippet and how easy it was to set up the Segment integration out of the box to do what we needed it to do. Although Kameleoon is relatively "new" to the North American market, they have continued to perform above and beyond our expectations.

Incentivized

Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.

Incentivized

• The platform allows us to test and learn different functionalities.
• We run multiple feature experiments at different levels of the customer journey (search, login, and checkout) to improve efficiency and our conversion rate.
• We are also able to boost our fidelity program to the right audience thanks to AI.
• And obviously, optimize the user experience continuously.

• We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
• With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.

Incentivized