Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
Talkwalker by Hootsuite
Score 9.1 out of 10
N/A
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.
It really works well. It provides an overall marketing solution like other tools in the market.
Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
I think all the tools that are offering social media analysis, community management, and listening activities are quite the same. Synthesio is good because it has a fast and modern user interface which is one of the main reasons in terms of selecting a social media management tool.
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.
