Instapage vs. Zoho LandingPage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Zoho LandingPage
Score 9.4 out of 10
N/A
Zoho LandingPage is a no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This landing page builder offers integrated page analytics, app integrations, and a variety of features designed to maximize conversions. The software offers users a range of templates that can be customized to match their brands' identity and messaging. LandingPage includes a drag-and-drop interface, to make it easier to add and arrange text…
$29
per month
Pricing
InstapageZoho LandingPage
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Essentials
$29
per month
Professional
$37
per month
Enterprise
$59
per month
Offerings
Pricing Offerings
InstapageZoho LandingPage
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.Up to a 20% discount for annual pricing.
More Pricing Information
Community Pulse
InstapageZoho LandingPage
Features
InstapageZoho LandingPage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
Ratings
20% above category average
Zoho LandingPage
8.4
Ratings
30% above category average
Landing page A/B testing:8.00 Ratings8.00 Ratings
Dynamic page text replacement7.30 Ratings8.40 Ratings
Real-time analytics dashboard8.00 Ratings8.80 Ratings
SEO tools7.70 Ratings8.30 Ratings
Optimization recommendations7.00 Ratings8.70 Ratings
Best Alternatives
InstapageZoho LandingPage
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InstapageZoho LandingPage
Likelihood to Recommend
7.7
(0 ratings)
9.4
(0 ratings)
Usability
8.0
(0 ratings)
8.7
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
InstapageZoho LandingPage
Likelihood to Recommend
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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It has resolved the fact that creating a landing page is just a few steps and with little time. But I would like it to provide easier photo editing since many times I had to crop the photos in another app and then download it there
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Pros
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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  • Provides a simple way to add forms for leads to fill out
  • Provides a simple page to direct interested individuals to
  • Provides a way to automate lead information
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Cons
  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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  • I could add additional page options on landing pages to give landing pages 'depth.' Example: Liken an 'about us' page ect.
  • I could use a 2-part video tutorial for newcomers to get started even faster.
  • I could use the ability with landing pages to create a custom footer with privacy, terms and conditions, and FDCPA.
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Usability
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Like I said its extremely user friendly even to a beginner like me
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Support Rating
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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No answers on this topic
Alternatives Considered
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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Leadpages drag and drop builder is 'bulky' and not as user friendly as Zoho LandingPage and the sample pages all look the same while with unbounce, unbounce caps you at monthly site visitors, is a lot higher in cost per month and lacks advanced reporting for the entry level package.
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Return on Investment
  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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  • Zoho LandingPage allow us to save two days in downtime (man hours per day) that an outsourcer would have asked to build out the landing pages that we wanted.
  • Zoho LandingPage saved us $65 per landing page (as per the average quote we received to do the work) in freelance fees to build out the landing pages that we wanted.
  • Zoho LandingPage allow us to be up and running with a live landing page in 30 minutes (speed to value.) Allowing us to get a professional looking landing page up and running quickly. Also allowing us to advance to the next step in our top-of-funnel buildout quickly.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.

Zoho LandingPage Screenshots

Screenshot of 100+ professional landing page templates.Screenshot of the Zoho LandingPage builder, which features drag and drop elements for landing pages that can be customized according to a brand.Screenshot of some of Zoho LandingPage's optimization features.Screenshot of an example of customizable created popups that engage with customers to improve conversions.Screenshot of an AI-powered content assistant used to generate intelligent and contextual suggestions for landing page copy.Screenshot of real-time analytics to measure landing page performance.