Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Octopus CRM
Score 8.3 out of 10
N/A
N/A
$9.99
per month
Pricing
Instapage
Octopus CRM
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Starter
$9.99
per month
Professional
$14.99
per month
Advanced
$21.99
per month
Unlimited
$39.99
per month
Offerings
Pricing Offerings
Instapage
Octopus CRM
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
20% discount for annual pricing.
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More Pricing Information
Community Pulse
Instapage
Octopus CRM
Features
Instapage
Octopus CRM
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
Ratings
20% above category average
Octopus CRM
-
Ratings
Landing page A/B testing:
8.00 Ratings
00 Ratings
Dynamic page text replacement
7.30 Ratings
00 Ratings
Real-time analytics dashboard
8.00 Ratings
00 Ratings
SEO tools
7.70 Ratings
00 Ratings
Optimization recommendations
7.00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Instapage
-
Ratings
Octopus CRM
8.0
Ratings
3% above category average
Lead nurturing automation
00 Ratings
8.00 Ratings
Data quality management
00 Ratings
8.00 Ratings
Lead segmentation and distribution
00 Ratings
8.00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
Automating connection requests is well-suited for those working who work in sales and need to connect with a large volume of people. Not sure of suitability for other professions
I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
They are constantly working on improvements to the interface and additional features.
Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
Octopus works hand in hand with LinkedIn Sales Nav. I will save people from leads from Sales Nav and then import those leads into Octopus to automate connection requests
My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.