Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.
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Medallia Digital Experience Analytics
Score 10.0 out of 10
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Medallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.
I think Inspectlet is a great tool for people who don't want to spend too much time or money integrating a screen session tool. I like how it does captures without you needing to set it up, which is a problem I have encountered with other tools. I think that it can be a great, passive data source for marketing and sales teams.
If you are seeking to gain insight on the user journey on your website, in various areas, Decibel is perfect for this situation. For example, if you are trying to understand form dropout, Decibel allows you to see what form field the majority of the dropoffs occur. You can then take action based on these insights.
Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
I thought the tool's pricing was positioned well for the features it offered.
Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
Lots of times main dashboard doesn't load. Make the tool more bug free.
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
Decibel requires in house server and lot more dev hours to implement while Inspectlet [doesn't] need any of that. Once you add Inspectlet to your site, you are just logging in to its site and viewing the session replays. Decibel has its own reporting tool that goes into much more detail and can give you deep insights of the users. Inspectlet, you are mainly just using it for viewing session replays.
I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
One of our most recent tests which were inspired by Decibel Insights calculated an additional 1M in revenue across a year. Something that we probably wouldn't have looked to test if it wasn't for reviewing session replays.
There are also other tests in the pipeline that we are expecting should have positive impacts, that again has been identified from watching session replays and triggered error messages throughout the journeys.
