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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Medallia Digital Experience Analytics

    Score10 out of 10
    N/AMedallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.

    $40

    per month

    Pricing
    Medallia Digital Experience Analytics
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Medallia Digital Experience Analytics
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Medallia Digital Experience Analytics
    Considered Both Products
    Medallia
    Chose Medallia Digital Experience Analytics
    I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights …
    Incentivized
    Chose Medallia Digital Experience Analytics
    Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
    Chose Medallia Digital Experience Analytics
    All of these tools provide great insight in certain areas, but Decibel really brings in the full range of analyses to gather insights.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    Medallia Digital Experience Analytics
    Small Businesses
    Smartlook
    Score8.2 out of 10
    Medium-sized Companies
    Hotjar
    Score8.3 out of 10
    Enterprises
    Crazy Egg
    Score8.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Medallia Digital Experience Analytics
    Likelihood to Recommend
    6.9
    (3 ratings)
    Likelihood to Renew
    7.3
    (1 ratings)
    User Testimonials
    Medallia Digital Experience Analytics
    Likelihood to Recommend
    Medallia
    When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.
    Incentivized
    Read full review
    Pros
    Medallia
    • Heat mapping provides a great understanding of UI pain points/bugs
    • Integration with analytics tools (we use Adobe) brings in analytics analysis as well
    • Helps to understand the user journey and where dropoff is occurring
    Incentivized
    Read full review
    Cons
    Medallia
    • Being able to create groups of segments would be useful.
    • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
    • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
    • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
    Read full review
    Likelihood to Renew
    Medallia
    I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
    Read full review
    Alternatives Considered
    Medallia
    I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
    Incentivized
    Read full review
    Return on Investment
    Medallia
    • We have improved form fills, which has provided more sales leads
    • We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
    • We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users
    Incentivized
    Read full review
    ScreenShots