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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score4.5 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    Insightly MarketingSprinklr Marketing
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightly MarketingSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Insightly MarketingSprinklr Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    2% above category average
    Sprinklr Marketing
    -
    Ratings
    WYSIWYG email editor7.01 Ratings00 Ratings
    Dynamic content7.02 Ratings00 Ratings
    Ability to test dynamic content7.52 Ratings00 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    List management9.02 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    20% above category average
    Sprinklr Marketing
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    20% above category average
    Sprinklr Marketing
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    15% above category average
    Sprinklr Marketing
    -
    Ratings
    Dashboards8.52 Ratings00 Ratings
    Standard reports9.02 Ratings00 Ratings
    Custom reports7.92 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    9% above category average
    Sprinklr Marketing
    -
    Ratings
    API8.02 Ratings00 Ratings
    Customizability8.52 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    -
    Ratings
    Sprinklr Marketing
    7.0
    6 Ratings
    14% below category average
    Ideation00 Ratings5.03 Ratings
    Approval workflows00 Ratings5.04 Ratings
    Content collaboration00 Ratings8.25 Ratings
    Content calendar00 Ratings9.65 Ratings
    Network for content licensing/production00 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    -
    Ratings
    Sprinklr Marketing
    8.0
    6 Ratings
    1% below category average
    Content hub00 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content distribution00 Ratings7.36 Ratings
    Content promotion00 Ratings8.15 Ratings
    Content automation00 Ratings9.14 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Insightly Marketing and Sprinklr Marketing
    Feature
    Insightly Marketing
    -
    Ratings
    Sprinklr Marketing
    8.5
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.17 Ratings
    Closed-loop tracking and reporting00 Ratings8.56 Ratings
    Content performance analytics00 Ratings9.67 Ratings
    Campaign optimization dashboard00 Ratings7.75 Ratings
    Competitive analytics00 Ratings8.56 Ratings
    Best Alternatives
    Insightly MarketingSprinklr Marketing
    Small Businesses
    Vbout
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingSprinklr Marketing
    Likelihood to Recommend
    1.0
    (3 ratings)
    7.0
    (16 ratings)
    Usability
    1.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    Insightly MarketingSprinklr Marketing
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Support Rating
    Unbounce
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
    Read full review
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

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