Insightly Marketing vs. OneSignal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 4.5 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
billed annually
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
Insightly MarketingOneSignal
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Insightly MarketingOneSignal
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Insightly MarketingOneSignal
Features
Insightly MarketingOneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
Ratings
3% above category average
OneSignal
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Ability to test dynamic content7.50 Ratings00 Ratings
Landing pages7.50 Ratings00 Ratings
A/B testing7.00 Ratings00 Ratings
Mobile optimization10.00 Ratings00 Ratings
Email deliverability reporting7.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
Ratings
20% above category average
OneSignal
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
Ratings
20% above category average
OneSignal
-
Ratings
Calendaring9.00 Ratings00 Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
Ratings
15% above category average
OneSignal
-
Ratings
Dashboards8.50 Ratings00 Ratings
Standard reports9.00 Ratings00 Ratings
Custom reports7.90 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
Ratings
9% above category average
OneSignal
-
Ratings
API8.00 Ratings00 Ratings
Customizability8.50 Ratings00 Ratings
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User Ratings
Insightly MarketingOneSignal
Likelihood to Recommend
1.0
(0 ratings)
10.0
(0 ratings)
Usability
1.0
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
7.1
(0 ratings)
User Testimonials
Insightly MarketingOneSignal
Likelihood to Recommend
Insightly works wonderfully for teams who need to share customer data easily and also share and track information. It's great for sales teams as it allows information to flow between multiple team members. Insightly allows you to just scratch the surface by acting as a CRM database, or you can go more in depth and track leads, opportunities, projects, and more. It is also well suited for individuals who have a large customer base and just need to keep track of customer data in an organized fashion.
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I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
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Pros
  • Custom workflows
  • Easy to search and find
  • Good interface
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  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
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Cons
  • Integrate better with Outlook
  • Integrate with Campaign Monitor
  • Integrate with ProCore
  • Integrate with Building Connected
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  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
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Usability
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
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Support Rating
No answers on this topic
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
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Alternatives Considered
Easy to check the phases and notes while EP is more for the project [management].
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Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
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Return on Investment
  • Doubled the time it takes to execute any marketing campaign, in my opinion- we build in “Insightly management” into project plans
  • Reduced confidence in data, given it is often wrong, I've found.
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  • We've seen direct-purchase conversions on new offers.
  • It does a great job of driving traffic to off-site locations like YouTube for new videos.
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ScreenShots

Insightly Marketing Screenshots

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