Insider Growth Management Platform (GMP) vs. StackAdapt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
StackAdapt
Score 8.9 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
Pricing
Insider Growth Management Platform (GMP)StackAdapt
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)StackAdapt
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)StackAdapt
Best Alternatives
Insider Growth Management Platform (GMP)StackAdapt
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)StackAdapt
Likelihood to Recommend
9.0
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
User Testimonials
Insider Growth Management Platform (GMP)StackAdapt
Likelihood to Recommend
For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
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Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.
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Pros
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
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Cons
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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  • There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
  • Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
  • The reporting UI is definitely clunky and unintuitive.
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Likelihood to Renew
No answers on this topic
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
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Usability
No answers on this topic
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
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Support Rating
No answers on this topic
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
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Alternatives Considered
We chose to go with Insider due to the bonus feature of web pushes and also the service provided by Insider Growth Management Platform. Insider offers a managed service, helping us with coming up with ideas and implementing them rather than just providing a self-service platform. We also felt that Insider Growth Management Platform offered greater value for money.
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StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.
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Return on Investment
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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  • For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
  • Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module