Insider Growth Management Platform (GMP) vs. Mediaocean

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Mediaocean
Score 9.0 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
Pricing
Insider Growth Management Platform (GMP)Mediaocean
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Mediaocean
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Mediaocean
User Ratings
Insider Growth Management Platform (GMP)Mediaocean
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Mediaocean
Likelihood to Recommend
For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
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The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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Pros
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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  • Co-op budget management
  • Audience targeting
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Cons
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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  • Amazon bidding
  • Syncing more audience in OTT
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Support Rating
No answers on this topic
Team is always very responsive from the account manager to the C-Level.
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Alternatives Considered
We chose to go with Insider due to the bonus feature of web pushes and also the service provided by Insider Growth Management Platform. Insider offers a managed service, helping us with coming up with ideas and implementing them rather than just providing a self-service platform. We also felt that Insider Growth Management Platform offered greater value for money.
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Not what we were looking for to scale.
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Return on Investment
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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  • Increased ROAS in social media buys
  • Increased audience segmentation
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module