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Insider Growth Management Platform (GMP) vs. iZooto

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insider Growth Management Platform (GMP)

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A

    iZooto

    Score10 out of 10
    Small Businesses (1-50 employees)
    iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales. iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering…N/A
    Pricing
    Insider Growth Management Platform (GMP)iZooto
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insider Growth Management Platform (GMP)iZooto
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup fee$99 number of subscribers
    Additional Details—User Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments. Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.
    More Pricing Information
    Best Alternatives
    Insider Growth Management Platform (GMP)iZooto
    Small Businesses
    Listrak
    Score9.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Marin Software
    Score9.1 out of 10
    No answers on this topic
    Enterprises
    Listrak
    Score9.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insider Growth Management Platform (GMP)iZooto
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Insider Growth Management Platform (GMP)iZooto
    Likelihood to Recommend
    Insider
    Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
    Incentivized
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    Datability Solutions Pvt Ltd
    iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.
    Incentivized
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    Pros
    Insider
    • Excellent Customer Success Support
    • Clear and Understandable Reporting Especially for Digital Marketers
    Incentivized
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    Datability Solutions Pvt Ltd
    • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
    • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
    • iZooto allows us to monetise our push notifications without any extra effort.
    Incentivized
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    Cons
    Insider
    • Attention to detail, checking for errors and bugs.
    • Support could be improved.
    Incentivized
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    Datability Solutions Pvt Ltd
    • Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
    • More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
    • There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
    Incentivized
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    Support Rating
    Insider
    No answers on this topic
    Datability Solutions Pvt Ltd
    They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.
    Incentivized
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    Alternatives Considered
    Insider
    Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
    Incentivized
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    Datability Solutions Pvt Ltd
    We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.
    Incentivized
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    Return on Investment
    Insider
    • Improved conversion rate.
    • Increased online sales.
    • Increased leads.
    Incentivized
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    Datability Solutions Pvt Ltd
    • iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
    • iZooto contributes a healthy chunk of our ad revenues.
    Incentivized
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    ScreenShots

    Insider Growth Management Platform (GMP) Screenshots

    Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module

    iZooto Screenshots

    Screenshot of Home Page ScreenshotScreenshot of Product Screenshot