Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
N/A
Think ABM
Score 9.1 out of 10
N/A
Think ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data. Think ABM's selling feature is psychographics. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics enabling the building of personalized nurture campaigns or tailored outreach based on the buyer's personality and interests. Offerings: 1. Lead Gen 2. Media Campaigns 3. Event Registrations 4. Channel Solutions 5. Data
N/A
Pricing
INFUSE
Think ABM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
INFUSE
Think ABM
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.
I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
Compared with other vendors, the customer experience that you get with Think ABM is vastly different from other vendors. It's not a simple "plug and play" kind of campaign where you hear from the vendor at the end of the campaign, or at the end of every month where you get a report that just lists your CTR. Not only that, they curate their own TAL to go in tandem with your own list, so that you are able to reach your targeted accounts while increasing your exposure to other companies as well which is great from an awareness standpoint. Their offerings in awareness also consisted of native, display, video, and OTT/CTV - differing from just your traditional display/native options. These can also be paired with lead gen to fully optimize on your ROI.
