INFUSE vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
INFUSE
Score 8.9 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Outgrow
Score 8.0 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Pricing
INFUSEOutgrow
Editions & Modules
No answers on this topic
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
INFUSEOutgrow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.Outgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
INFUSEOutgrow
Features
INFUSEOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
INFUSE
-
Ratings
Outgrow
8.0
Ratings
0% below category average
Ideation00 Ratings8.00 Ratings
Approval workflows00 Ratings8.10 Ratings
Content collaboration00 Ratings8.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
INFUSE
-
Ratings
Outgrow
9.0
Ratings
10% above category average
Content hub00 Ratings9.50 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Embedded CTAs00 Ratings8.00 Ratings
Content distribution00 Ratings9.10 Ratings
Content promotion00 Ratings9.50 Ratings
Content automation00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
INFUSE
-
Ratings
Outgrow
8.8
Ratings
12% above category average
Audience profiling and targeting00 Ratings9.00 Ratings
Closed-loop tracking and reporting00 Ratings9.50 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings8.50 Ratings
Competitive analytics00 Ratings7.30 Ratings
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User Ratings
INFUSEOutgrow
Likelihood to Recommend
8.9
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
9.1
(0 ratings)
Support Rating
8.4
(0 ratings)
9.4
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
INFUSEOutgrow
Likelihood to Recommend
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
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Outgrow is a better choice compared to its competitors if you don't want to end up promoting their product with your quizzes and calculators. I appreciate that they respect my ability to recommend their platform to peers rather than end-users. That said, Outgrow is a powerful suite of creative tools, and it's likely not a good choice for anyone who's planning to make just one quiz or calculator and then move on.
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Pros
  • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
  • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
  • Providing high-quality leads that are aligned with our target personas.
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  • It engages potential customers.
  • It's a sort of "pick your own adventure" which appeals to a lot of people.
  • Outgrow has a number of different ways you can formulate the quiz, so there are different options to fit various styles you want to present to people.
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Cons
  • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
  • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
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  • The UI is a bit elaborate, it seems a bit too much when I want something basic
  • The results emails were a bit confusing to setup but support was great in getting this fixed
  • Only one Admin can use the basic service
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Likelihood to Renew
Overall great product and client service
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No answers on this topic
Usability
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
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It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
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Support Rating
INFUSE has always been very responsive. I appreciate the check ins once campaigns are live, to discuss results and see where we could make adjustments. I haven't used their Demand Gen experts yet but I love that that's available to optimize your programs.
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Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Alternatives Considered
We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and the lead quality is one of the best out of all of our vendors.
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Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did not perform as well as Outgrow. Another reason was the number of resources in their Help Center. I did not start a chat with them, so I can't comment on their customer service. I feel like there is no real competition out there, or I've been searching in the wrong places.
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Return on Investment
  • INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead)
  • Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting
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  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

INFUSE Screenshots

Screenshot of Screenshot of Screenshot of

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of